Kick off pre conference with an exclusive evening at one of areas most iconic pub restaurants in the UK. We’re taking over the whole venue for a relaxed night of great food, local flavour, and industry connection. This is where the UK B2B community comes together – no slides, no speeches, just real conversations with the people driving digital in the region.

Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.

In this energizing opening keynote, Justin King sets the tone for B2B eCommerce World by exploring where the industry stands today and why the momentum is just beginning. With over a decade of transformation behind us, many organizations are still navigating foundational questions: Is eCommerce delivering on its promise? Where do we go from here?

Justin will unpack:

• What’s working and what’s not in B2B eCommerce across manufacturers and distributors
• The evolving expectations of buyers and how digital is reshaping their journey
• The surprising gaps that still exist in adoption, strategy, and execution
• Why “doing eCommerce” isn’t enough, and how leaders must reframe their approach for real impact

Whether you’re a digital veteran or just getting started, this session will provide the clarity and urgency needed to engage fully in the conference and rethink what success really looks like in B2B eCommerce today.

Join Amber McDougall, Global Director of CX & Customer Adoption at B2B eCommerce Association as she shares the customer experience strategy and framework that has accelerated adoption and CX KPI’s for some of the most well known global brands. Additionally, Amber will share some of her change management and leadership strategies that drive success in complex B2B ecommerce and digital transformation programs.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Digital transformation isn’t just a tech challenge, it’s a leadership one. In this session, a UK practitioner shares how she led her organisation through a complex eCommerce overhaul by focusing on people, alignment, and momentum. From managing change resistance to building cross-functional clarity, she offers practical lessons for leaders navigating transformation.

Takeaways include:

• How to align teams around a shared digital vision

• Strategies to build trust and accelerate buy-in

• Why internal communication is as critical as your tech stack

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

There are countless service providers to help B2B firms set up, implement, and integrate technology for 3-commerce into their tech stack, but it’s just as important to set up, hire, organize, and integrate the people who will run it. In this session, we’ll lay out a formula for success that B2B firms can use to set up their team at any point in their digital journey.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

AI is here but where’s the real impact? In this panel, CIOs and CDOs from top manufacturers and distributors share how they’re moving from AI experiments to enterprise results. You’ll get a clear view of what’s working, what’s hype, and how digital leaders are embedding AI into operations, content, and customer engagement without blowing up the tech stack.

Key discussion areas:

• Where AI is driving measurable value in B2B

• How leaders are rolling out tools across teams

• The roadblocks and future opportunities

We’ll wrap up B2B eCommerce World Asia Pacific with a look back at key insights, standout moments, and what’s ahead for our community. This final session is your chance to reflect, recharge, and leave with clarity on how to take action in your own business.

Unwind and connect one last time before the big night. Join us for closing drinks to share final takeaways, spark new conversations, and celebrate a successful event with peers from across the region. It’s the perfect warm-up before the B2B Commerce Industry Awards kick off later that evening.

Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of recognition and inspiration at the B2B Commerce Industry Awards.

The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the India region. From customer experience to platform innovation, internal adoption to commercial outcomes, these awards celebrate the leaders who are raising the bar in B2B.

Join us for a night of recognition, storytelling, and celebration as we honor the bold work happening across manufacturing, distribution, and the broader digital ecosystem. Whether you’re taking home a trophy or toasting your peers, this is the moment we come together as a community to celebrate what’s possible.

Keep the celebration going at the official Industry Awards Afterparty. Whether you’re toasting a win or just enjoying the energy of the B2B community, this is your chance to let loose, connect, and close out the event in style. Music, drinks, and great company, what better way to wrap up B2B eCommerce World Asia Pacific?