Americas Agenda Overview
Pre Conference
2 November 2025
Join us as we kick off B2B eCommerce World with casual drinks, great company, and a stunning sunset over Camelback Mountain. This relaxed networking session is your chance to connect with fellow attendees, speakers, and sponsors before the conference officially begins.
Join an exclusive evening celebrating women leading digital transformation in manufacturing and distribution.
The Women in B2B eCommerce Dinner brings together senior leaders, rising stars, and advocates for an inspiring night of connection, conversation, and community. Held the evening before the main conference, this gathering offers a relaxed setting to share stories, discuss challenges, and spotlight the progress, and potential of women shaping the future of B2B commerce.
Pre-registration required. Limited seats available.
Day 1
3 November 2025
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.
Join Brett Sinclair, Founder and Director of the B2B eCommerce Association, and Jason Greenwood your conference MC, as they officially open B2B Commerce World Americas 2025. Together, they’ll set the tone for two days of strategy, insight, and industry connection at the region’s leading B2B eCommerce conference.
In this energizing opening keynote, Justin King & Paul Do Forno sets the tone for B2B eCommerce World by exploring where the industry stands today and why the momentum is just beginning. With over a decade of transformation behind us, many organizations are still navigating foundational questions: Is eCommerce delivering on its promise? Where do we go from here?
Not every B2B organization is starting from the same place, but every business needs to know where it stands. This session introduces a practical framework for assessing your company’s digital maturity across commerce, customer experience, internal adoption, and technology integration. Learn how to identify your current stage, what indicators signal readiness for the next, and how to prioritize the right moves—whether you’re just launching or scaling up.
What does it take to lead technology and digital transformation at scale without losing sight of customer value and culture? In this dynamic executive interview, Khalid Saleem, VP of IT & Digital Platforms, shares how he’s redefining the intersection of tech strategy, business growth, and digital execution across one of the most innovative platforms in wholesale distribution.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
In many boardrooms, digital initiatives are still the underdog. They’re up against visible, proven investments like transport fleets or new machinery.
But the right digital solutions — designed with your customers in mind — can generate faster returns than most expect, amplified with key levers such as Sales Team enablement for customer adoption.
In this keynote, Amber McDougall, B2BEA Global Director of CX + Customer Adoption will share how to sharpen your focus so you can design and deliver the digital solutions your customers truly need—solutions that generate paybacks with real velocity.
AI is no longer a side experiment, it’s a strategic capability. In this special presentation, Phane Mane (Global AI Chair) unveils the official B2BEA AI Charter and the roadmap for building the industry’s leading B2B network for AI education and collaboration.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Unlike other B2B eCommerce events, we’ve split the breakout experience into dedicated manufacturer and distributor tracks based on your feedback and real-world needs.
Unlike distributors who focus on digital for customer acquisition, manufacturers must build digital strategies that enable and support their channel partners. From product content syndication to digital portals to co-marketing programs, the real challenge is scaling eCommerce without disrupting your distribution network.
This manufacturer-exclusive session dives into what it takes to win in today’s digital ecosystem as a channel-first organization.
Here’s what to expect:
- Honest discussion around the limitations and opportunities of a channel-driven strategy
- Tactics for improving product content syndication, pricing consistency, and brand control
- Lessons on building digital tools (portals, catalogs, APIs) that distributors actually use
- A 15-minute reverse perspective: Hear directly from a distributor on what they need from you
- Roundtable conversations to share ideas, test assumptions, and co-develop new approaches
You’ll leave with a clearer framework for aligning your digital efforts with your go-to-market model—and a renewed focus on making digital a value-add to your distribution partners.
Distributors play a different digital game. While manufacturers focus on enabling the channel, distributors are the channel responsible for owning customer relationships, acquiring new buyers, and creating digital experiences that keep them coming back.
This session is for digital leaders at distributors who are navigating the pressure to grow online revenue, modernize legacy systems, and differentiate in a crowded market.
You’ll dig into:
- Strategies to deepen customer adoption and increase digital sales
- The role of inside sales, customer service, and field reps in digital growth
- How to differentiate on product content, user experience, and value-added services
- A 15-minute manufacturer perspective: What your suppliers need from you (and wish you’d do better)
- Peer-led discussion and working groups to share practical ideas and real-world execution tips
Whether you’re early in your digital journey or scaling fast, you’ll walk away with new ideas, renewed clarity, and insight from both sides of the channel.
Refuel and recharge with coffee, snacks, and conversation. This is your chance to connect with peers, reflect on the day’s insights, and explore the expo floor before sessions resume.
This isn’t your typical panel or surface-level keynote. These two-hour masterclasses are designed to help you roll up your sleeves and dig into the biggest challenges (and opportunities) facing manufacturers and distributors in B2B eCommerce.
Each session is led by an industry expert who’s been in the trenches, not just talking about the work, but doing it. You’ll walk away with frameworks, practical tools, and hard-won lessons you can take back to your team on Monday morning.
AI isn’t just for IT teams or data scientists, it’s a power tool for you. In this interactive workshop, Nick Pericle shows how everyday professionals inside distributors and manufacturers can use AI to work faster, think clearer, and solve real problems, without writing a single line of code.
Designed for individuals in roles like sales, marketing, operations, and product management, this session will cover:
- Real-life examples of how employees are using tools like ChatGPT, Claude, and Copilot
- Step-by-step walkthroughs for writing better emails, summarizing documents, building spreadsheets, and generating content
- How to build simple prompts for recurring tasks (with templates you can steal)
- Guardrails and tips to stay accurate, safe, and efficient
- BONUS: Walk away with a ready-to-use AI toolkit customized for your role
Whether you’re new to AI or already experimenting, this workshop will give you immediate takeaways to bring back to your job—and maybe even impress your boss on Monday.
Selecting eCommerce technology in B2B isn’t just about features, it’s about fit. With a sea of platforms, buzzwords, and internal politics, it’s easy to get lost. In this practical workshop, Jay Schneider helps manufacturers and distributors cut through the noise and build a smart, scalable tech strategy.
You’ll explore:
- How to align your technology decisions with your digital strategy and maturity level
- Key differences between B2B and B2C platforms—and what to watch out for
- A proven framework for evaluating platforms, partners, and ecosystem tools (PIM, CMS, OMS, etc.)
- How to run a successful selection process (and avoid the RFP trap)
- Common pitfalls in implementation and how to future-proof your investment
- BONUS: A downloadable tech evaluation scorecard you can use with your team
Whether you’re replatforming, selecting for the first time, or simply auditing your stack, this workshop will leave you better equipped to make decisions that serve the business, not just IT.
Unwind and connect as we wrap up Day 1. Join us for drinks to share takeaways and spark new conversations, with peers from across the region. It’s the perfect warm-up before the Poolside Dinner kick off later that evening.
While much of the country is bracing for winter, we’ll be enjoying Arizona’s perfect November weather, clear skies, mild temperatures, and a relaxed desert atmosphere. Join us at the Brat Haus, where we’ll wind down with great food, drinks, and casual, high-value conversations.
Day 2
4 November 2025
We’re back! Join us as we kick off Day 2 with a quick reset and a look at what’s ahead. From headline sessions to hands-on roundtables, today is all about action, insights, and next steps.
Too many digital initiatives stall because executive teams and digital teams aren’t aligned, not on goals, not on language, and not on expectations. In this keynote built specifically for senior leaders, we’ll explore how executives can better lead, support, and challenge their digital teams without getting lost in the technical weeds.
You’ll learn:
- Why digital often feels slower or more chaotic than it should—and how to fix that
- How to structure accountability between digital and functional teams
- What questions executives should be asking and which ones slow things down
- The difference between managing a digital project and leading a digital transformation
- Real examples of executive behaviors that unlock digital success (and ones that sabotage it)
This session will reframe digital transformation not as a tech problem, but as a leadership opportunity and give you the mindset, language, and tools to lead from the front.
As industries and organisations mature in B2B, Digital capability knowledge, experience and execution becomes a core capability within the business, not just a technology speciality, but a business necessity.
In this keynote, Amber McDougall introduces the new B2BEA Digital Leadership Assessment Framework, a new model built specifically with and for manufacturers and distributors.
The Framework will provide a deep lens on the critical domains, skills and experiences informing success profiles that not only support us to be successful in our roles today, but also elevate our future potential beyond digital to lateral and C-Suite business leadership roles.
AI isn’t the future, it’s the now. But for most manufacturers and distributors, it still feels like hype. In this session, Nick Pericle cuts through the noise to reveal what’s actually working in AI today, no buzzwords, no fluff.
Nick will walk through:
- Real-world use cases of AI in sales, customer service, operations, and eCommerce
- How to apply generative AI, automation, and predictive tools to your current tech stack
- Simple ways to start with AI using the tools you already have (yes, including Excel)
- The mindset shift required to experiment without overhauling your business
This session is designed for practitioners, operators, and digital leaders who are asking: “Where do we even begin?” You’ll walk away with clear ideas, real examples, and a few “aha” moments about how AI can drive impact in your business today, not someday.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
When does it make sense to build your own tech stack and when should you buy? In this candid conversation, Grainger’s Brian Walker shares the decision logic behind one of the industry’s most mature digital operations. From calculating the return on internal development to evaluating the strategic trade-offs of third-party platforms, Brian will unpack how Grainger navigates the build-vs-buy debate at scale.
You’ll also hear his perspective on:
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Embedding innovation into the DNA of a traditional distribution business
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Making the business case for digital transformation to executive leadership
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How to stay agile without overengineering your digital roadmap
This session offers rare insight into the decision-making frameworks used by one of the most forward-thinking B2B players in the market and how others can apply the same rigor to their own journeys.
We’re wrapping up B2B eCommerce World with a session that’s anything but scripted. Join Isiah Bollinger and Timothy Peterson, podcast hosts of “The Hard Truth About B2B eCommerce”, as they lead an unfiltered audience Q&A with three of the industry’s most experienced voices.
Bring your toughest questions – about platforms, pricing, adoption, internal buy-in, and more. No presentations. No spin. Just real talk from operators who’ve done the hard work.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Join a variety of active networking sessions to relax and network before the Awards night.
Join us for a refreshing group hike, offering breathtaking views and a chance to network in a relaxed, natural setting. This moderate-level hike provides an excellent opportunity to connect with fellow attendees while experiencing the unique beauty of Scottsdale’s outdoor landscape
Unwind and network on the links at the legendary Short Course at Mountain Shadows. This exclusive golf afternoon for executives offers a relaxed yet engaging opportunity to perfect your short game on their stunning 18-hole, par-3 course, all while enjoying the picturesque views of Camelback Mountain and connecting with industry leaders in a casual setting.
If you are keen to take a slower paced approach to your afternoon, join the 45 minute peer-to-peer session below and fully immerse yourself in learning and growing.
Choose From:
- Digital Maturity in B2B: Where Are You Really?
- Customer-Centricity & Change Management: Elevating the Moments That Matter
- AI in B2B: From Hype to Practical Use Cases
- Build or Buy: Strategy for B2B Tech Stack Development
- Channel Dynamics: Manufacturer & Distributor Strategies in the Digital Age
- Digital Leadership & Organizational Alignment: Getting the Execs Onboard
- Beyond the Portal: Redefining B2B Commerce for the Real-Time Buyer
Want to get more out of B2B Ecommerce World?
Led by the B2BEA Coaches, Join our Topic Tables for focused discussions on the challenges and opportunities you care about most. These informal gatherings are your chance to connect with others who share your specific interests, swap insights, and collectively brainstorm solutions. Whether you’re wrestling with a particular tech integration, optimizing your content strategy, or exploring new market entries, find your table and dive into a truly relevant conversation.
Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of recognition and inspiration at the B2B Commerce Industry Awards.
The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the Americas region. From customer experience to platform innovation, internal adoption to commercial outcomes, these awards celebrate the leaders who are raising the bar in B2B. Join us for a night of recognition, storytelling, and celebration as we honor the bold work happening across manufacturing, distribution, and the broader digital ecosystem. Whether you’re taking home a trophy or toasting your peers, this is the moment we come together as a community to celebrate what’s possible.
Keep the celebration going at the official Industry Awards Afterparty. Whether you’re toasting a win or just enjoying the energy of the B2B community, this is your chance to let loose, connect, and close out the event in style. What better way to wrap up B2B eCommerce World Americas 2025?
