Americas Agenda Overview
Pre Conference
2 November 2025
Day 1
3 November 2025
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.
In this energizing opening keynote, Justin King sets the tone for B2B eCommerce World by exploring where the industry stands today and why the momentum is just beginning. With over a decade of transformation behind us, many organizations are still navigating foundational questions: Is eCommerce delivering on its promise? Where do we go from here?
Justin will unpack:
- What’s working and what’s not in B2B eCommerce across manufacturers and distributors
- The evolving expectations of buyers and how digital is reshaping their journey
- The surprising gaps that still exist in adoption, strategy, and execution
- Why “doing eCommerce” isn’t enough—and how leaders must reframe their approach for real impact
Whether you’re a digital veteran or just getting started, this session will provide the clarity and urgency needed to engage fully in the conference and rethink what success really looks like in B2B eCommerce today.
AI isn’t the future, it’s the now. But for most manufacturers and distributors, it still feels like hype. In this session, Nick Pericle cuts through the noise to reveal what’s actually working in AI today—no buzzwords, no fluff.
Nick will walk through:
- Real-world use cases of AI in sales, customer service, operations, and eCommerce
- How to apply generative AI, automation, and predictive tools to your current tech stack
- Simple ways to start with AI using the tools you already have (yes, including Excel)
- The mindset shift required to experiment without overhauling your business
This session is designed for practitioners, operators, and digital leaders who are asking: “Where do we even begin?” You’ll walk away with clear ideas, real examples, and a few “aha” moments about how AI can drive impact in your business today not someday.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
This isn’t your typical panel or surface-level keynote. These two-hour masterclasses are designed to help you roll up your sleeves and dig into the biggest challenges (and opportunities) facing manufacturers and distributors in B2B eCommerce.
Each session is led by an industry expert who’s been in the trenches, not just talking about the work, but doing it. You’ll walk away with frameworks, practical tools, and hard-won lessons you can take back to your team on Monday morning.
If you build it, they won’t automatically come. One of the biggest failures in B2B eCommerce is the assumption that launching a site equals success. In this workshop, Justin King walks through how to turn your digital platform into a used and loved part of your customers’ buying process.
This hands-on session will explore:
- Why most B2B eCommerce adoption plans fail (and how to avoid it)
- The difference between customer acquisition and customer adoption
- How to segment customers and build tailored onboarding journeys
- Tools and tactics to drive behavioral change—inside your customers and your sales team
- Creating a 90-day adoption playbook with repeatable communication and training loops
- Internal KPIs and accountability measures to keep adoption on track
You’ll leave this workshop with a clear framework, actionable templates, and a new mindset: Adoption is not a feature—it’s a strategy.
Not every moment in the customer journey matters equally but some moments can make or break the relationship. In this interactive workshop, Amber McDougal guides attendees through the process of mapping their B2B customer journey and identifying the moments that truly move the needle.
What you’ll work through:
- The difference between generic journey maps and outcome-driven maps
- How to identify and prioritize critical touchpoints (the “moments that matter”)
- Understanding what your customer is thinking, feeling, and doing at each stage
- Common friction points in B2B and how to resolve them with digital tools
- Aligning internal teams (sales, customer service, marketing, operations) around the same journey
- Hands-on group exercises to create your own journey map and pinpoint where to improve
By the end, you’ll have a working draft of your customer journey map—and a clear view of the digital and human moments that matter most to your buyers.
AI isn’t just for IT teams or data scientists, it’s a power tool for you. In this interactive workshop, Nick Pericle shows how everyday professionals inside distributors and manufacturers can use AI to work faster, think clearer, and solve real problems, without writing a single line of code.
Designed for individuals in roles like sales, marketing, operations, and product management, this session will cover:
- Real-life examples of how employees are using tools like ChatGPT, Claude, and Copilot
- Step-by-step walkthroughs for writing better emails, summarizing documents, building spreadsheets, and generating content
- How to build simple prompts for recurring tasks (with templates you can steal)
- Guardrails and tips to stay accurate, safe, and efficient
- BONUS: Walk away with a ready-to-use AI toolkit customized for your role
Whether you’re new to AI or already experimenting, this workshop will give you immediate takeaways to bring back to your job—and maybe even impress your boss on Monday.
Product content is not a project, it’s a program. And in B2B, it’s often the difference between a sale and a bounce. In this workshop, Jason Hein brings clarity to the often messy world of product content, showing how to build a strategy that scales, converts, and supports both buyers and internal teams.
In this hands-on session, you’ll explore:
- Why product content is a core business asset, not a marketing afterthought
- The key differences in content needs for manufacturers vs. distributors
- How to design a scalable content program across categories, teams, and channels
- A framework for defining roles, responsibilities, and governance (so it doesn’t fall apart)
- How to prioritize content improvements based on buyer behavior
- Examples of great (and not-so-great) B2B content in action
You’ll leave with a customizable blueprint for building (or fixing) your content strategy—and a new way to think about content as a growth driver, not a checklist item.
Selecting eCommerce technology in B2B isn’t just about features, it’s about fit. With a sea of platforms, buzzwords, and internal politics, it’s easy to get lost. In this practical workshop, Jay Schneider helps manufacturers and distributors cut through the noise and build a smart, scalable tech strategy.
You’ll explore:
- How to align your technology decisions with your digital strategy and maturity level
- Key differences between B2B and B2C platforms—and what to watch out for
- A proven framework for evaluating platforms, partners, and ecosystem tools (PIM, CMS, OMS, etc.)
- How to run a successful selection process (and avoid the RFP trap)
- Common pitfalls in implementation and how to future-proof your investment
- BONUS: A downloadable tech evaluation scorecard you can use with your team
Whether you’re replatforming, selecting for the first time, or simply auditing your stack, this workshop will leave you better equipped to make decisions that serve the business, not just IT.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Unlike other B2B eCommerce events, we’ve split the breakout experience into dedicated manufacturer and distributor tracks based on your feedback and real-world needs.
Unlike distributors who focus on digital for customer acquisition, manufacturers must build digital strategies that enable and support their channel partners. From product content syndication to digital portals to co-marketing programs, the real challenge is scaling eCommerce without disrupting your distribution network.
This manufacturer-exclusive session dives into what it takes to win in today’s digital ecosystem as a channel-first organization.
Here’s what to expect:
- Honest discussion around the limitations and opportunities of a channel-driven strategy
- Tactics for improving product content syndication, pricing consistency, and brand control
- Lessons on building digital tools (portals, catalogs, APIs) that distributors actually use
- A 15-minute reverse perspective: Hear directly from a distributor on what they need from you
- Roundtable conversations to share ideas, test assumptions, and co-develop new approaches
You’ll leave with a clearer framework for aligning your digital efforts with your go-to-market model—and a renewed focus on making digital a value-add to your distribution partners.
Distributors play a different digital game. While manufacturers focus on enabling the channel, distributors are the channel responsible for owning customer relationships, acquiring new buyers, and creating digital experiences that keep them coming back.
This session is for digital leaders at distributors who are navigating the pressure to grow online revenue, modernize legacy systems, and differentiate in a crowded market.
You’ll dig into:
- Strategies to deepen customer adoption and increase digital sales
- The role of inside sales, customer service, and field reps in digital growth
- How to differentiate on product content, user experience, and value-added services
- A 15-minute manufacturer perspective: What your suppliers need from you (and wish you’d do better)
- Peer-led discussion and working groups to share practical ideas and real-world execution tips
Whether you’re early in your digital journey or scaling fast, you’ll walk away with new ideas, renewed clarity, and insight from both sides of the channel.
To close out Day 1, join us for a special live recording of The B2B eCommerce Show featuring three of the most influential voices in B2B digital. It’s part podcast, part keynote, and part group therapy for anyone navigating the chaos and complexity of B2B eCommerce.
In this unfiltered conversation, Isaiah, Jason, and Justin will dive into:
- The biggest takeaways from the day’s sessions—what surprised, resonated, or challenged us
- Bold predictions and hard truths about where the industry is headed
- The biggest “aha” moments from workshops, breakouts, and hallway conversations
- Audience Q&A and maybe even a few spicy hot takes
- A rapid-fire Day 1 recap to connect the dots and set the stage for tomorrow
This is your chance to hear the unscripted, real-world perspective from three guys who live and breathe B2B—and to be part of an episode that brings the entire community together.
Unwind and connect as we wrap up Day 1. Join us for drinks to share takeaways and spark new conversations,with peers from across the region. It’s the perfect warm-up before the Poolside Dinner kick off later that evening.
While much of the country is bracing for winter, we’ll be enjoying Arizona’s perfect December weather, clear skies, mild temperatures, and a relaxed desert atmosphere. Join us outdoors at the resort’s private poolside space, where we’ll wind down with great food, drinks, and casual, high-value conversations. No presentations. No panels. Just meaningful connection with the B2B eCommerce community.
Day 2
4 November 2025
Too many digital initiatives stall because executive teams and digital teams aren’t aligned, not on goals, not on language, and not on expectations. In this keynote built specifically for senior leaders, we’ll explore how executives can better lead, support, and challenge their digital teams without getting lost in the technical weeds.
You’ll learn:
- Why digital often feels slower or more chaotic than it should—and how to fix that
- How to structure accountability between digital and functional teams
- What questions executives should be asking and which ones slow things down
- The difference between managing a digital project and leading a digital transformation
- Real examples of executive behaviors that unlock digital success (and ones that sabotage it)
This session will reframe digital transformation not as a tech problem, but as a leadership opportunity and give you the mindset, language, and tools to lead from the front.
What does true alignment between digital and executive leadership really look like? In this rare behind-the-scenes session, a digital leader sits down with their own CEO and CIO to unpack how their company approaches digital transformation warts and all.
This honest, unscripted conversation will explore:
- What sparked the company’s digital journey—and how priorities were set
- How the CEO and CIO balance innovation, risk, and operational realities
- Where they disagreed, how they navigated tough decisions, and what they’d do differently
- How executive sponsorship shows up in real ways across the org
- Advice for digital leaders trying to earn trust—and for execs trying to empower their teams
You’ll hear straight from the top what it actually takes to drive change, maintain alignment, and make digital a strategic pillar not a siloed initiative.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Not every B2B organization is starting from the same place, but every business needs to know where it stands. This session introduces a practical framework for assessing your company’s digital maturity across commerce, customer experience, internal adoption, and technology integration. Learn how to identify your current stage, what indicators signal readiness for the next, and how to prioritize the right moves—whether you’re just launching or scaling up.
It’s Shark Tank… but for B2B eCommerce. In this high-energy, no-fluff session, a select group of startups and tech innovators will demo their solutions live in front of a panel of B2B executives—and you.
Each founder will have just a few minutes to present their value proposition, followed by rapid-fire feedback from executive judges representing manufacturers, distributors, and industry experts.
You’ll get to:
- See what’s new, what’s coming, and what’s gaining traction
- Hear real-time reactions from leaders who live in the B2B trenches
- Ask questions and vote on which solutions you think have the most potential
- Learn what matters most to buyers when evaluating new tech
This is your front-row seat to the future of B2B eCommerce and maybe even your next great tech partner.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of recognition and inspiration at the B2B Commerce Industry Awards.
The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the Americas region. From customer experience to platform innovation, internal adoption to commercial outcomes, these awards celebrate the leaders who are raising the bar in B2B. Join us for a night of recognition, storytelling, and celebration as we honor the bold work happening across manufacturing, distribution, and the broader digital ecosystem. Whether you’re taking home a trophy or toasting your peers, this is the moment we come together as a community to celebrate what’s possible.
Keep the celebration going at the official Industry Awards Afterparty. Whether you’re toasting a win or just enjoying the energy of the B2B community, this is your chance to let loose, connect, and close out the event in style. Music, drinks, and great company, what better way to wrap up B2B eCommerce World Americas 2025?