Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.

Join B2B eCommerce Association Global Directors Amber McDougall and Justin King for a high-impact masterclass on turning CX and customer adoption strategy into real business outcomes.

You’ll explore how to build a digital adoption roadmap, align teams, and drive measurable customer engagement, using proven frameworks from leading manufacturers and distributors.

Amber and Justin will share tactical insights from both sides of transformation—strategy and execution, alongside a live CX Leaders Panel featuring senior voices from across Asia Pacific.

If your team is serious about moving from platforms to performance, this is your playbook.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Join Brett Sinclair, Founder and Director of the B2B eCommerce Association, and Chris Doubé, CEO of Allianz Trade Australia & New Zealand, as they officially open B2B Commerce World Asia-Pacific 2025. Together, they’ll set the tone for two days of strategy, insight, and industry connection at the region’s leading B2B eCommerce conference.

In this energizing opening keynote, Justin King sets the tone for B2B eCommerce World by exploring where the industry stands today and why the momentum is just beginning. With over a decade of transformation behind us, many organizations are still navigating foundational questions: Is eCommerce delivering on its promise? Where do we go from here?

Justin will unpack:

• What’s working and what’s not in B2B eCommerce across manufacturers and distributors
• The evolving expectations of buyers and how digital is reshaping their journey
• The surprising gaps that still exist in adoption, strategy, and execution
• Why “doing eCommerce” isn’t enough, and how leaders must reframe their approach for real impact

Whether you’re a digital veteran or just getting started, this session will provide the clarity and urgency needed to engage fully in the conference and rethink what success really looks like in B2B eCommerce today.

Digital transformation isn’t just a tech challenge, it’s a leadership one. In this session, Diane Frick shares how she led Workwear Group through a complex eCommerce overhaul by focusing on people, alignment, and momentum. From managing change resistance to building cross-functional clarity, she offers practical lessons for leaders navigating transformation.

Takeaways include:

• How to align teams around a shared digital vision

• Strategies to build trust and accelerate buy-in

• Why internal communication is as critical as your tech stack

Sick of B2B commerce talks that feel like déjà vu? So are we. In this no-BS session, Shane Newman (Levo) sits down with Zac Gray (Motion Asia Pacific) for a raw and real conversation about what it actually takes to modernise B2B commerce and why most businesses are getting it wrong. Forget the brochureware site. Motion is redesigning its entire digital ecosystem around real buyer behaviour, not vanity metrics. This session dives into how they’re ditching outdated mindsets, automating the grunt work, and building a future-ready stack that puts AI, agentic systems, and cross-channel enablement at the core. If you want platitudes, go to the keynote. If you want practical ideas, strategic shifts, and a look at what B2B could look like in 2030, pull up a chair.

What we’ll cover:

• Why the website is no longer the star of the show and what replaces it
• How Motion aligns digital spend with actual buyer behaviour
• The shift to “automation by default” and what that means in practice
• Building for 2030: integrating AI and agentic systems now, not later
• Rethinking the buyer journey for a cross-channel, always-on world

After a day of insights from the Masterclass and opening, join us to unwind, connect, and continue the conversation. This is your chance to meet peers, swap stories, and build relationships in a relaxed setting before the professionals dinner.

Cap off the day with an exclusive evening at one of Melbourne’s iconic pub restaurants. We’re taking over the whole venue for a relaxed night of great food, local flavour, and industry connection. This is where the Asia-Pacific B2B community comes together – no slides, no speeches, just real conversations with the people driving digital in our region.

Join us for a coffee and conversation in the exhibition hall. Chat with the solution providers that can help you transform your business.

Too many digital initiatives stall because executive teams and digital teams aren’t aligned not on goals, not on language, and not on expectations. In this keynote built specifically for senior leaders, we’ll explore how executives can better lead, support, and challenge their digital teams, without getting lost in the technical weeds.

You’ll learn:

• Why digital often feels slower or more chaotic than it should—and how to fix that
• How to structure accountability between digital and functional teams
• What questions executives should be asking—and which ones slow things down
• The difference between managing a digital project and leading a digital transformation
• Real examples of executive behaviors that unlock digital success (and ones that sabotage it)

This session will reframe digital transformation not as a tech problem, but as a leadership opportunity and give you the mindset, language, and tools to lead from the front.

At Device Technologies, digital isn’t a silo, it’s a shared priority across the executive team. In this keynote, Michelle shares how the company redefined its approach to digital commerce by embedding it into the core of business strategy and governance.

Through the creation of a cross-functional executive board, Device Technologies brought commercial and technical leaders into a single rhythm, one focused on customer value, shared KPIs, and long-term prioritisation. Michelle will walk through the practical structure of this board, the leadership mindset shifts required, and how accountability is maintained without losing speed.

This session is ideal for digital leaders looking to gain executive traction, and for business leaders seeking a repeatable framework to align digital initiatives with real business outcomes.

AI is here but where’s the real impact? In this panel, CIOs and CDOs from top manufacturers and distributors share how they’re moving from AI experiments to enterprise results. You’ll get a clear view of what’s working, what’s hype, and how digital leaders are embedding AI into operations, content, and customer engagement without blowing up the tech stack.

Key discussion areas:

• Where AI is driving measurable value in B2B

• How leaders are rolling out tools across teams

• The roadblocks and future opportunities

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Not every B2B organization is starting from the same place but every business needs to know where it stands. This session introduces a practical framework for assessing your company’s digital maturity across commerce, customer experience, internal adoption, and technology integration. Learn how to identify your current stage, what indicators signal readiness for the next, and how to prioritize the right moves whether you’re just launching or scaling up.

Distributors are the customer experience and the pressure to grow smarter has never been higher. This stream tackles how to scale profitably by rethinking sales, using AI for efficiency, and personalising every touchpoint. Hear from peers transforming adoption, onboarding, and digital execution in real time.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Amazon Business is officially entering the Australian market but what are the implications for local manufacturers and distributors? In this candid fireside chat, Jason Hein sits down with Lena Zak, Country Manager of Amazon Business Australia, to unpack what this expansion really means.

They’ll cover the “101” of Amazon Business for B2B professionals:

• How the platform serves business buyers differently than retail

• What suppliers need to know to sell effectively

• How Amazon Business plans to support local manufacturers and distributors

You’ll hear firsthand how Amazon is tailoring its entry for the Australian market and what this means for the future of digital buying, channel strategy, and platform partnerships in the region.

In B2B, channels aren’t just digital, they’re deeply human. Sales teams still drive the bulk of revenue through long-standing relationships, in-person meetings, and negotiated deals. But your buyers are online too, researching, quoting, and expecting best in class experiences. So how do you integrate digital commerce without cannibalising what already works?

This session brings together B2B digital leaders and revenue executives to tackle the real challenges of going omnichannel in a B2B world. From compensation models and CRM data handoffs to customer confusion and internal politics, this conversation doesn’t shy away from the friction.

What you’ll take away:

• How manufacturers and distributors are reconciling offline and digital revenue streams

• Lessons learned from failed attempts—and what’s worked instead

• Real examples of aligning field sales with digital platforms

• Tactics to create one customer experience across multiple touchpoints

Whether you’re leading a digital rollout or managing a hybrid sales force, this session will sharpen your approach to omnichannel.

In a sector often dominated by tradition, a new wave of women leaders is redefining what’s possible in B2B digital transformation. Join this candid, forward-looking panel as three trailblazers share how they’ve led change—from launching platforms to shifting culture in manufacturing and distribution businesses across APAC. From practical leadership insights to personal moments of resilience, this session unpacks the realities of navigating and reshaping B2B eCommerce as a woman. Whether you’re building your career or shaping your team, you’ll walk away inspired and ready to lead differently.

We’ll wrap up B2B eCommerce World Asia Pacific with a look back at key insights, standout moments, and what’s ahead for our community. This final session is your chance to reflect, recharge, and leave with clarity on how to take action in your own business.

Unwind and connect one last time before the big night. Join us for closing drinks to share final takeaways, spark new conversations, and celebrate a successful event with peers from across the region. It’s the perfect warm-up before the B2B Commerce Industry Awards kick off later that evening.

Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of recognition and inspiration at the B2B Commerce Industry Awards.

The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the Asia-Pacific region. From customer experience to platform innovation, internal adoption to commercial outcomes, these awards celebrate the leaders who are raising the bar in B2B.

Join us for a night of recognition, storytelling, and celebration as we honor the bold work happening across manufacturing, distribution, and the broader digital ecosystem. Whether you’re taking home a trophy or toasting your peers, this is the moment we come together as a community to celebrate what’s possible.

Dress Code: Cocktail Attire

Keep the celebration going at the official Industry Awards Afterparty. Whether you’re toasting a win or just enjoying the energy of the B2B community, this is your chance to let loose, connect, and close out the event in style. Music, drinks, and great company, what better way to wrap up B2B eCommerce World Asia Pacific?