Agenda
Join leading manufacturers, distributors, and digital leaders in London for a focused day of strategy, insight, and connection. B2B eCommerce World UK is designed to deliver maximum impact in one powerful day with practical sessions, expert-led discussions, and access to the people shaping the future of B2B commerce.
Day 1 - B2BEA: Hosted Practitioner Programme
22 April 2026
Arrive early to collect your badge, settle in, and connect with peers before the B2B eCommerce Association Welcome Lunch. This first touchpoint gives practitioners a smooth start to the event and time to meet others from across manufacturing and distribution as the conference begins to come together.
Begin the conference by joining peers from across manufacturing and distribution for a relaxed lunch hosted by the B2B eCommerce Association. This opening gathering sets the tone for the two days ahead, giving attendees an early chance to meet, reconnect, and start conversations that will carry through the conference It’s an ideal moment to settle in, build new relationships, and get ready for the sessions and discussions to follow.
As industries and organisations mature in B2B, Digital capability knowledge, experience and execution becomes a core capability within the business, not just a technology speciality, but a business necessity.
In this keynote, Amber McDougall introduces the B2BEA Digital Leadership Assessment Framework, a new model built specifically with and for manufacturers and distributors.
The Framework will provide a deep lens on the critical domains, skills and experiences informing success profiles that not only support us to be successful in our roles today, but also elevate our future potential beyond digital to lateral and C-Suite business leadership roles.
- Digital teams looking for frameworks, benchmarking and real world case studies
- Commercial executives who need to align sales, marketing and operations around eCommerce growth
- Industry strategists seeking trusted, non sales conversations in a high calibre environment
Places in the programme are limited and require nomination. Submit your interest here.
Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.
From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for an evening that honours accomplishment and shines a light on the people driving progress in B2B.
Day 2 - Conference Programme
23 April 2026
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.
Step into the first full day of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.
Not every B2B organization is starting from the same place, but every business needs to know where it stands. This session introduces a practical framework for assessing your company’s digital maturity across commerce, customer experience, internal adoption, and technology integration. Learn how to identify your current stage, what indicators signal readiness for the next, and how to prioritize the right moves, whether you’re just launching or scaling up
Join Amber McDougall, Global Director of CX & Customer Adoption at B2B eCommerce Association as she shares the customer experience strategy and framework that has accelerated adoption and CX KPI’s for some of the most well known global brands. Additionally, Amber will share some of her change management and leadership strategies that drive success in complex B2B ecommerce and digital transformation programs.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Digital transformation isn’t just a tech challenge, it’s a leadership one. In this session, a pracititioner shares how they led their organisation through a complex eCommerce overhaul by focusing on people, alignment, and momentum. From managing change resistance to building cross-functional clarity, she offers practical lessons for leaders navigating transformation.
Takeaways include:
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How to align teams around a shared digital vision
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Strategies to build trust and accelerate buy-in
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Why internal communication is as critical as your tech stack
Manufacturers and distributors approach digital differently, yet both depend on each other to move forward. This session brings the channel together to uncover what each side needs, where friction shows up, and how product content, customer experience, pricing alignment, and digital tools can strengthen commercial relationships. Expect clear takeaways, sharper alignment, and practical ideas to improve digital performance across the channel.
This practitioner-led panel brings together leaders who have guided real digital change inside manufacturing and distribution businesses. They’ll share candid insights on what works, what stalls progress, and how to lead teams through shifts in process, culture, and accountability. Expect practical stories, common challenges, and strategies for keeping people aligned and motivated as your organization moves through transformation. Attendees will leave with perspectives they can apply immediately inside their own teams.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Hosted by the B2B eCommerce Association coaching team, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital today. Each table centers on a specific area: adoption, AI, internal alignment, and more, giving attendees space to compare experiences and share workable ideas. No slides or presentations, just open discussion with peers across manufacturing and distribution.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
AI is here but where’s the real impact? In this panel, CIOs and CDOs from top manufacturers and distributors share how they’re moving from AI experiments to enterprise results. You’ll get a clear view of what’s working, what’s hype, and how digital leaders are embedding AI into operations, content, and customer engagement without blowing up the tech stack.
Key discussion areas:
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Where AI is driving measurable value in B2B
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How leaders are rolling out tools across teams
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The roadblocks and future opportunities
No slides, no scripts, just straight answers. In this closing session, our expert speakers return to the stage to tackle your toughest questions live. From tech choices to team structure, strategy to execution, nothing’s off-limits. It’s your chance to challenge assumptions, clear roadblocks, and leave with the clarity you need to lead.
We’ll wrap up B2B eCommerce World with a look back at key insights, standout moments, and what’s ahead for our community. This final session is your chance to reflect, recharge, and leave with clarity on how to take action in your own business.
Finish the conference with relaxed conversations and final connections before heading out. This is a chance to reflect on the sessions, meet peers you may have missed, and wrap up the event with the broader community.