As B2B commerce continues to evolve, digital experiences are no longer just about transactions—they’re about facilitating decision-making, improving accessibility, and enhancing the customer journey. In this keynote, we’ll explore emerging trends shaping the next generation of B2B eCommerce, including AI-driven personalization, seamless procurement experiences, and new digital touchpoints that redefine how businesses engage with buyers.

This interactive session will help attendees assess their digital maturity and understand where they stand compared to industry benchmarks. Using a structured self-assessment model, participants will identify gaps in their eCommerce strategy and walk away with a roadmap for improvement. The session will highlight key performance indicators (KPIs) and best practices from leading B2B digital organizations.

This session presents a real-world case study of a distributor transitioning from traditional catalog sales to a robust digital eCommerce platform. The discussion will cover key challenges, lessons learned, and measurable outcomes. Attendees will gain insights into strategic planning, technology implementation, and change management best practices.

Explore how BigCommerce helps manufacturers, distributors, and wholesalers overcome key challenges like revenue growth and sales efficiency through digital transformation. This session highlights the importance of digital maturity and how it drives profitability and growth. Learn about the Digital Maturity Assessment framework, built around six pillars including tech stack, customer centricity, and innovation culture. Discover where your business stands, and how to align strategy, technology, and operations for B2B ecommerce success.

A dynamic discussion featuring industry leaders tackling the unique challenges of B2B eCommerce in the UK. Topics will include compliance, digital adoption barriers, customer expectations, and innovative strategies to stay competitive. The session will conclude with an audience Q&A, incorporating pre-planned questions to ensure a productive discussion.

B2B eCommerce often puts tech and transactions first and the customer second. That’s where growth stalls.

In this straight talking highly actionable session, Lynsey unpacks the three critical moments that make or break your buyer experience and how to fix them. Because whether you’re attracting new customers or keeping loyal ones coming back, your digital experience is either helping… or quietly hurting.

Engaging a new generation of buyers: How to reach out to digitally native buyers and build relationships
Towards seamless, integrated commerce: How integrated commerce helps your business scale and evolve

Successfully adopting eCommerce requires more than just technology—it demands leadership, organizational buy-in, and a structured approach to change management. This keynote will offer a strategic framework for navigating digital transformation while securing executive and team alignment.

There are countless service providers to help B2B firms set up, implement, and integrate technology for 3-commerce into their tech stack, but it’s just as important to set up, hire, organize, and integrate the people who will run it. In this session, we’ll lay out a formula for success that B2B firms can use to set up their team at any point in their digital journey.

Effective product content is the backbone of B2B eCommerce success. This session will offer a structured approach to optimizing product data for better searchability, conversions, and customer satisfaction. Attendees will learn best practices for content enrichment, measurement methodologies, and quick wins to enhance product discoverability.

This keynote explores practical, real-world applications of AI in B2B digital commerce—no theory, just proven strategies that drive growth. In 25 minutes, we’ll break down three high-impact use cases showing how AI is helping B2B businesses boost sales and improve operational decisions. Attendees will leave with clear, actionable ideas they can start applying right away to make AI work for their business today—not someday.

Selecting the right eCommerce technology can make or break your digital strategy. This session will provide a structured approach to evaluating platforms, assessing integration needs, and choosing solutions that align with business objectives.

AI is reshaping every stage of the buying journey – from search engine summaries to conversational product recommendations and autonomous shopping agents. In this session, Ben Adams will explore how structured, enriched product data has become the critical foundation for success in the age of AI-driven commerce.

Attendees will learn how technologies like Google’s AI Overviews, ChatGPT, and agentic shopping platforms are redefining discovery and decision-making, and why brands must act now to ensure their products are visible, relevant, and recommended by AI.

In this session, we will explore effective strategies to overcome resistance and drive customer adoption, particularly with those who
are hesitant to embrace new solutions. We will dive into key tactics such as identifying customer pain points, building trust, personalising
onboarding experiences, and demonstrating long-term value. Attendees will learn actionable techniques for engaging and converting
even the most reluctant customers into loyal advocates, ensuring smooth transitions and higher adoption rates.