Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce and digital transformation with leaders from across the region.

Step into the first day of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.

In 2015, Forrester predicted the “death” of B2B sales, forecasting massive job loss as self service eCommerce took over. The prediction was directionally right about digitization, but wrong about what actually creates value in B2B. Ten years later, the surprising truth is this: B2B sales did not die, it evolved. As AI floods every channel with competent content, instant answers, and automated outreach, the new differentiator is not information. It is certainty, trust, and human judgment at the moment of risk. This keynote reframes modern selling around what buyers actually need, what digital failed to deliver, and why the highest performing sellers will look more like consultants than pitch machines.

As industries and organisations mature in B2B, Digital capability knowledge, experience and execution becomes a core capability within the business, not just a technology speciality, but a business necessity.

In this keynote, we introduce the B2BEA Digital Leadership Assessment Framework, a new model built specifically with and for manufacturers and distributors.

The Framework will provide a deep lens on the critical domains, skills and experiences informing success profiles that not only support us to be successful in our roles today, but also elevate our future potential beyond digital to lateral and C-Suite business leadership roles.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Join Amber McDougall, Global Director of CX & Customer Adoption at B2B eCommerce Association as she shares the customer experience strategy and framework that has accelerated adoption and CX KPI’s for some of the most well known global brands. Additionally, Amber will share some of her change management and leadership strategies that drive success in complex B2B ecommerce and digital transformation programs.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

• Digital teams looking for frameworks, benchmarking and real world case studies
• Commercial executives who need to align sales, marketing and operations around eCommerce growth
• Industry strategists seeking trusted, non sales conversations in a high calibre environment

Places in the programme are limited and require nomination. Submit your interest here.

Unwind after a packed day of sessions with casual drinks and conversations. Whether you’re debriefing insights or meeting new peers, it’s the perfect way to end Day 1 together.

Join us prior to the Day 2 Kick-off for a coffee and chance to chat with solution providers that can make your digital transformation happen.

Step into day 2 of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

AI is here but where’s the real impact? In this panel, CIOs and CDOs from top manufacturers and distributors share how they’re moving from AI experiments to enterprise results. You’ll get a clear view of what’s working, what’s hype, and how digital leaders are embedding AI into operations, content, and customer engagement without blowing up the tech stack.

Key discussion areas:

• Where AI is driving measurable value in B2B

• How leaders are rolling out tools across teams

• The roadblocks and future opportunities

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Hosted by the B2B eCommerce Association coaching team, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital today. Each table centers on a specific area: adoption, AI, internal alignment, and more, giving attendees space to compare experiences and share workable ideas. No slides or presentations, just open discussion with peers across manufacturing and distribution.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.

From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for an evening that honours accomplishment and shines a light on the people driving progress in B2B.

Join us for a relaxed close to the conference. Fresh from the Industry Awards, it’s a chance to celebrate our winners, reconnect with peers, and wrap up the event with the community that’s shaping the future of B2B eCommerce.