Agenda
Join leading manufacturers, distributors, and digital leaders in London for a focused day of strategy, insight, and connection. B2B eCommerce World UK is designed to deliver maximum impact in one powerful day with practical sessions, expert-led discussions, and access to the people shaping the future of B2B commerce.
Day 1
22 April 2026
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce and digital transformation with leaders from across the region.
Step into the first day of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.
Not every B2B organization is starting from the same place, but every business needs to know where it stands. This session introduces a practical framework for assessing your company’s digital maturity across commerce, customer experience, internal adoption, and technology integration. Learn how to identify your current stage, what indicators signal readiness for the next, and how to prioritize the right moves, whether you’re just launching or scaling up
Most digital maturity assessments are built by people who want to sell you software. That’s not cynicism — it’s just incentive. The gaps they find will reliably point toward the technology they happen to offer. But technology is rarely what’s actually blocking B2B organizations from maturing digitally. The real blockers are foundational: product data, customer segmentation, internal alignment, channel strategy. You can buy the best platform on the market and still not move the needle.
The B2BEA Digital Maturity Assessment was built from the other direction — and taking it won’t solve your problems. What it gives you is something most B2B practitioners are lacking: a clear, prioritized picture of what is actually standing in your way, and a rational basis for deciding what to fix first.
Sean Donovan, Digital Channel Manager at MSA Safety, joins for the second half to walk through how a global manufacturer with real-world constraints is turning that clarity into an actionable roadmap.
In 2015, Forrester predicted the “death” of B2B sales, forecasting massive job loss as self service eCommerce took over. The prediction was directionally right about digitization, but wrong about what actually creates value in B2B. Ten years later, the surprising truth is this: B2B sales did not die, it evolved. As AI floods every channel with competent content, instant answers, and automated outreach, the new differentiator is not information. It is certainty, trust, and human judgment at the moment of risk. This keynote reframes modern selling around what buyers actually need, what digital failed to deliver, and why the highest performing sellers will look more like consultants than pitch machines.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Join us for a fast paced, LEGO powered workshop hosted by Arno Ham (Sana Commerce) and Sean from Moto Direct, where strategic thinking meets hands on action.
In this interactive session, you will build your own B2B motorbike. Each component represents a key part of your digital commerce setup, from ERP and integrations to buyer experience and operational workflows.
As you assemble your bike, you will see how these elements connect to create a single, reliable system that supports both buyers and sellers.
But building is only the first step.
Once your bike is ready, Arno and Sean will guide you through a series of real world B2B scenarios that put your setup to the test. From sudden spikes in demand to operational complexity and evolving buyer expectations, you will see how the way your systems are connected directly impacts performance.
Sean will also share insights from Moto Direct’s digital commerce journey, offering a firsthand look at what it takes to connect systems, streamline operations, and deliver a better buying experience.
Whether you are scaling operations, improving adoption, or rethinking how your systems work together, this session will help you identify what is accelerating your growth and where complexity may be holding you back.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
- Digital teams looking for frameworks, benchmarking and real world case studies
- Commercial executives who need to align sales, marketing and operations around eCommerce growth
- Industry strategists seeking trusted, non sales conversations in a high calibre environment
Places in the programme are limited and require nomination. Submit your interest here.
Unwind after a packed day of sessions with casual drinks and conversations. Whether you’re debriefing insights or meeting new peers, it’s the perfect way to end Day 1 together.
Day 2
23 April 2026
Join us prior to the Day 2 Kick-off for a coffee and chance to chat with solution providers that can make your digital transformation happen.
Step into day 2 of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.
Manufacturers and distributors approach digital differently, yet both depend on each other to move forward. This session brings the channel together to uncover what each side needs, where friction shows up, and how product content, customer experience, pricing alignment, and digital tools can strengthen commercial relationships. Expect clear takeaways, sharper alignment, and practical ideas to improve digital performance across the channel.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
In this focused session, Phane Mane, Global AI Lead from Boston Scientific, shares how global enterprises evaluate AI opportunities, prioritize investments, and move from experimentation to real business impact. Drawing from his experience leading AI initiatives at Boston Scientific, Forney will outline the leadership frameworks, governance models, and decision-making processes required to scale AI responsibly inside complex organizations.
This session shares the customer experience strategy and framework that has accelerated adoption and CX KPI’s for some of the most well known global brands. Additionally, Amber will share some of her change management and leadership strategies that drive success in complex B2B ecommerce and digital transformation programs.
No slides, no scripts, just straight answers. In this closing session, our expert speakers return to the stage to tackle your toughest questions live. From tech choices to team structure, strategy to execution, nothing’s off-limits. It’s your chance to challenge assumptions, clear roadblocks, and leave with the clarity you need to lead.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Hosted by the B2B eCommerce Association coaching team, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital today. Each table centers on a specific area: adoption, AI, internal alignment, and more, giving attendees space to compare experiences and share workable ideas. No slides or presentations, just open discussion with peers across manufacturing and distribution.
- From Pilot to Production: Making AI Actually Work in B2B
- Product Data as the Actual Blocker: PIM, ETIM & Getting Your House in Order
- ERP Integration: When the Core System Becomes the Ceiling
- What B2B Buyers Actually Want: Self-Service & the Millennial Procurement Manager
- Manufacturer D2C: Threat, Opportunity, or Both?
- Marketplace Strategy: When to Build, Join, or Walk Away
- Channel Conflict in Practice: How Manufacturers & Distributors Can Actually Align
- CX & Customer Adoption: Getting Your Customers to Use What You’ve Built
- Sustainability Beyond CSRD: What UK & EU Businesses Actually Need to Do Now
- The Sales + Digital Integration Problem: Reps, Self-Service & the Hybrid Model
Round table topics may be subject to change to ensure the highest quality experience for attendees.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.
From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for an evening that honours accomplishment and shines a light on the people driving progress in B2B.
Join us for a relaxed close to the conference. Fresh from the Industry Awards, it’s a chance to celebrate our winners, reconnect with peers, and wrap up the event with the community that’s shaping the future of B2B eCommerce.