Following the B2B Exchange hosted meeting program, the B2B eCommerce Association UK & EU community will come together for an exclusive networking experience on the Thames. Attendees will cruise through London’s iconic waterways, connecting with peers and building meaningful business relationships in an elegant riverside setting. It’s the perfect opportunity for industry decision makers to continue conversations and strengthen connections within the community.

Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce and digital transformation with leaders from across the region.

The panel before this session explored how manufacturers and distributors can work better together — aligning on data, content, and digital experience across the channel. That conversation assumes a bilateral relationship: two parties, working toward shared goals.

Musgrave MarketPlace operates at a different layer. As Ireland’s largest Irish-owned B2B wholesaler, they’ve extended their digital platform into a multi-seller marketplace — where third-party suppliers fulfill orders directly to Musgrave’s 50,000+ customers, under Musgrave’s brand, on Musgrave’s terms. The bilateral relationship doesn’t go away. It becomes something more complex: you’re no longer just a partner, you’re a seller on someone else’s platform.

That shift changes everything about how content, quality, and customer experience get governed. In this session, Jason Hein sits down with Niall Mullally, Head of eCommerce at Musgrave, to explore what that looks like in practice — for the operator setting the standards, and for the suppliers who need to meet them.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Clock off from Day 1 of B2B World! Join us for an exclusive evening of drinks and networking – plus a chance to win a Lego Death Star.

Surviving the first day of a major conference can be thirsty work…

After soaking up the incredible insights at B2B World, it’s time to clock off, grab a drink, and connect with fellow leaders and professionals in the industry.

To register, please visit this link: The Women’s Domain Mixer

Connect, Share, and Unwind. This event is an exclusive, welcoming space designed specifically for women and their allies in the B2B ecommerce space. Whether you want to talk shop, debrief on your favourite B2B World keynotes, share your experiences, or just relax with a cold drink among peers, we’d love to see you there.

Join us prior to the Day 2 Kick-off for a coffee and chance to chat with solution providers that can make your digital transformation happen.

Step into day 2 of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.

Building a B2B eCommerce platform is the easy part — getting your existing customers to actually use it is where most organisations stall. This combined session opens with a hands-on master class from Justin King and Jason Hein, introducing the B2B eCommerce Customer Adoption Framework and putting it to work through a structured table exercise built around a real-world distributor scenario.

In 2015, Forrester predicted the “death” of B2B sales, forecasting massive job loss as self service eCommerce took over. The prediction was directionally right about digitization, but wrong about what actually creates value in B2B. Ten years later, the surprising truth is this: B2B sales did not die, it evolved. As AI floods every channel with competent content, instant answers, and automated outreach, the new differentiator is not information. It is certainty, trust, and human judgment at the moment of risk. This keynote reframes modern selling around what buyers actually need, what digital failed to deliver, and why the highest performing sellers will look more like consultants than pitch machines.

Search plays a central role in how B2B buyers navigate complex product catalogs, evaluate options, and make decisions.

But as buying journeys become more dynamic, traditional search is starting to fall short.

This session explores how search is evolving within the B2B buying experience — from a simple query-and-results function to something more integrated, intelligent, and supportive of how buyers actually work.

We’ll look at how agentic AI is beginning to reshape search into a more active part of the buying process, helping users refine needs, surface relevant options, and move forward with greater confidence.

A practical discussion on how search is changing, and what it means for the future of B2B commerce.

Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.

From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for afternoon that honours accomplishment and shines a light on the people driving progress in B2B.