UK & Europe Overview
Join us for an engaging conference filled with insightful sessions, expert speakers, and networking opportunities. Each event promises to enhance your knowledge and provide valuable takeaways. Check the schedule for details on timings and locations, ensuring you don’t miss out on any of the exciting programs planned.
Pre Conference
5 May 2026
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Unlike other B2B eCommerce events, we’ve split the breakout experience into dedicated manufacturer and distributor tracks based on your feedback and real-world needs.
Unlike distributors who focus on digital for customer acquisition, manufacturers must build digital strategies that enable and support their channel partners. From product content syndication to digital portals to co-marketing programs, the real challenge is scaling eCommerce without disrupting your distribution network.
This manufacturer-exclusive session dives into what it takes to win in today’s digital ecosystem as a channel-first organization.
Here’s what to expect:
- Honest discussion around the limitations and opportunities of a channel-driven strategy
- Tactics for improving product content syndication, pricing consistency, and brand control
- Lessons on building digital tools (portals, catalogs, APIs) that distributors actually use
- A 15-minute reverse perspective: Hear directly from a distributor on what they need from you
- Roundtable conversations to share ideas, test assumptions, and co-develop new approaches
You’ll leave with a clearer framework for aligning your digital efforts with your go-to-market model—and a renewed focus on making digital a value-add to your distribution partners.
Distributors play a different digital game. While manufacturers focus on enabling the channel, distributors are the channel responsible for owning customer relationships, acquiring new buyers, and creating digital experiences that keep them coming back.
This session is for digital leaders at distributors who are navigating the pressure to grow online revenue, modernize legacy systems, and differentiate in a crowded market.
You’ll dig into:
- Strategies to deepen customer adoption and increase digital sales
- The role of inside sales, customer service, and field reps in digital growth
- How to differentiate on product content, user experience, and value-added services
- A 15-minute manufacturer perspective: What your suppliers need from you (and wish you’d do better)
- Peer-led discussion and working groups to share practical ideas and real-world execution tips
Whether you’re early in your digital journey or scaling fast, you’ll walk away with new ideas, renewed clarity, and insight from both sides of the channel.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Too many digital initiatives stall because executive teams and digital teams aren’t aligned not on goals, not on language, and not on expectations. In this keynote built specifically for senior leaders, we’ll explore how executives can better lead, support, and challenge their digital teams, without getting lost in the technical weeds.
You’ll learn:
- Why digital often feels slower or more chaotic than it should—and how to fix that
- How to structure accountability between digital and functional teams
- What questions executives should be asking—and which ones slow things down
- The difference between managing a digital project and leading a digital transformation
- Real examples of executive behaviors that unlock digital success (and ones that sabotage it)
This session will reframe digital transformation not as a tech problem, but as a leadership opportunity and give you the mindset, language, and tools to lead from the front.
AI is here but where’s the real impact? In this panel, CIOs and CDOs from top manufacturers and distributors share how they’re moving from AI experiments to enterprise results. You’ll get a clear view of what’s working, what’s hype, and how digital leaders are embedding AI into operations, content, and customer engagement without blowing up the tech stack.
Key discussion areas:
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Where AI is driving measurable value in B2B
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How leaders are rolling out tools across teams
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The roadblocks and future opportunities
We’ll wrap up B2B eCommerce World Asia Pacific with a look back at key insights, standout moments, and what’s ahead for our community. This final session is your chance to reflect, recharge, and leave with clarity on how to take action in your own business.
Unwind and connect one last time before the big night. Join us for closing drinks to share final takeaways, spark new conversations, and celebrate a successful event with peers from across the region. It’s the perfect warm-up before the B2B Commerce Industry Awards kick off later that evening.
Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of recognition and inspiration at the B2B Commerce Industry Awards.
The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the Asia-Pacific region. From customer experience to platform innovation, internal adoption to commercial outcomes, these awards celebrate the leaders who are raising the bar in B2B.
Join us for a night of recognition, storytelling, and celebration as we honor the bold work happening across manufacturing, distribution, and the broader digital ecosystem. Whether you’re taking home a trophy or toasting your peers, this is the moment we come together as a community to celebrate what’s possible.
Keep the celebration going at the official Industry Awards Afterparty. Whether you’re toasting a win or just enjoying the energy of the B2B community, this is your chance to let loose, connect, and close out the event in style. Music, drinks, and great company, what better way to wrap up B2B eCommerce World Asia Pacific?
Day 1
6 May 2026
Cap off the day with an exclusive evening at one of areas most iconic pub restaurants. We’re taking over the whole venue for a relaxed night of great food, local flavour, and industry connection. This is where the UK B2B community comes together – no slides, no speeches, just real conversations with the people driving digital in the region.
In this energizing opening keynote, Justin King sets the tone for B2B eCommerce World by exploring where the industry stands today and why the momentum is just beginning. With over a decade of transformation behind us, many organizations are still navigating foundational questions: Is eCommerce delivering on its promise? Where do we go from here?
Justin will unpack:
- What’s working and what’s not in B2B eCommerce across manufacturers and distributors
- The evolving expectations of buyers and how digital is reshaping their journey
- The surprising gaps that still exist in adoption, strategy, and execution
- Why “doing eCommerce” isn’t enough, and how leaders must reframe their approach for real impact
Whether you’re a digital veteran or just getting started, this session will provide the clarity and urgency needed to engage fully in the conference and rethink what success really looks like in B2B eCommerce today.
Join B2B eCommerce Association Global Director and Trainer Justin King for a deep-dive masterclass on building a customer experience and adoption strategy that drives real outcomes. This session will guide attendees through the key stages of designing a CX and digital adoption roadmap, built on the proven frameworks that leading manufacturers and distributors are using to win online.
Justin will be joined by Amber McDougall, General Manager of Digital at Fletcher Building Group, who will share practical insights from one of the region’s most advanced digital journeys.
The session will also feature a live CX Leaders Panel with senior digital and customer leaders from Asia Pacific’s top manufacturers and distributors, offering a candid look at what’s working and what’s not when it comes to driving customer engagement and adoption at scale.
This is a must-attend session for any team serious about turning digital investment into customer action and long-term growth.
Digital transformation isn’t just a tech challenge, it’s a leadership one. In this session, a UK pracititioner shares how she led her organisation through a complex eCommerce overhaul by focusing on people, alignment, and momentum. From managing change resistance to building cross-functional clarity, she offers practical lessons for leaders navigating transformation.
Takeaways include:
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How to align teams around a shared digital vision
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Strategies to build trust and accelerate buy-in
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Why internal communication is as critical as your tech stack
What’s really driving digital success in the UK and where is B2B eCommerce heading next? In this energising end-of-day session, a panel of industry veterans and emerging leaders will weigh in on the biggest shifts shaping our industry and where the real opportunities lie.
Together, they’ll explore how manufacturers and distributors can not only navigate change but seize the moment to lead the next wave of business growth.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.