APAC Agenda 2026
Join us for an engaging conference filled with insightful sessions, expert speakers, and networking opportunities. Each event promises to enhance your knowledge and provide valuable takeaways. Check the schedule for details on timings and locations, ensuring you don’t miss out on any of the exciting programs planned.
Day 1
28 July 2026
Join an exclusive breakfast celebrating women leading digital transformation in manufacturing and distribution.
The Women in B2B eCommerce Breakfast brings together senior leaders, rising stars, and advocates for an inspiring morning of connection, conversation, and community. Held the evening before the main conference, this gathering offers a relaxed setting to share stories, discuss challenges, and spotlight the progress, and potential of women shaping the future of B2B commerce.
Limited seats available.
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce and digital transformation with leaders from across the region.
Step into the first day of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.
Join us for the opening session of B2B eCommerce World APAC as we share insights from the APAC B2B Pulse research initiative. Drawing on perspectives from manufacturers, distributors, and industry partners, we’ll explore the trends, priorities, challenges, and opportunities shaping B2B commerce today. Start the event with a clear view of what the industry is experiencing and where it is heading next.
What does digital transformation really look like inside one of the world’s largest dairy exporters?
In this keynote conversation, Geoff shares the journey behind Fonterra’s myNZMP platform, a global B2B eCommerce ecosystem now supporting over US$2.4 billion in annual contract value across 685+ customers worldwide. But this isn’t a story about technology alone. It’s a story about trust, customer empathy, organisational change, and learning how to modernise without losing sight of what matters most.
Joined by Jason Hein, Geoff will unpack:
- How Fonterra evolved from traditional sales processes to a globally connected digital commerce platform
- Why customer adoption matters more than platform launches
- The lessons learned balancing innovation with operational complexity
- How Fonterra is approaching AI, digital maturity, and the future of customer experience
- Why “start with the customer and work backwards” became a guiding principle for transformation
From reducing contract turnaround times from, to creating one of the most advanced self-service dairy ingredient platforms in the world, this session offers practical lessons for manufacturers navigating their own digital evolution.
More than a technology story, this is a conversation about leadership, courage, experimentation, and building digital experiences customers genuinely value.
In this international keynote, Deirdre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and eCommerce capabilities.
Recognised as the 2025 B2B eCommerce Enterprise Manufacturer of the Year at the B2B eCommerce Association Americas Awards, Boston Scientific provides a strong example of how digital strategy, execution, and organizational alignment come together in practice.
This session will explore the realities of transformation at scale, including how to align teams, drive adoption, and deliver meaningful outcomes across complex global operations.
A practical and experience-led perspective on what it takes to move from strategy to sustained impact in B2B digital commerce.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
This opportunity is designed for senior leaders who are shaping eCommerce and digital transformation in manufacturing and distribution. Participating in 10 minute pre arranged meetings with solution and services providers matched to your business challenges.
It is ideal for:
- Digital teams looking for frameworks, benchmarking and real world case studies
- Commercial executives who need to align sales, marketing and operations around eCommerce growth
- Industry strategists seeking trusted, non sales conversations in a high calibre environment
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
As customer expectations continue to evolve, manufacturers and distributors are investing in digital experiences, self-service, personalization, and new technologies. But what do customers actually value most? This track explores how leading B2B organizations are reducing friction, improving customer experiences, and making it easier for customers to do business. Through practical examples and industry discussion, we’ll examine the gap between what companies think customers want and what truly drives engagement, adoption, and loyalty.
In this pracitioner spotlight session, a leading B2B organisation shares their journey to better understand customer needs and deliver more relevant digital experiences.
The discussion will focus on practical lessons learned, including how they approached customer experience improvements, what customers valued most, and where personalization delivered meaningful results versus unnecessary complexity.
Personalisation is a word that gets used a lot in digital, but what does it really mean in B2B? This panel explores personalisation in the B2B context examining how manufacturers and distributors can create better customer experiences by reducing friction, delivering meaningful value, and making it easier for customers to do business.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Customer adoption doesn’t happen by accident. It requires alignment between sales teams, digital leaders, customer experience initiatives, and technology investments.
As manufacturers and distributors continue to invest in digital commerce, the organizations seeing the greatest success are those that integrate sales enablement, customer engagement, and technology into a unified strategy.
This track explores how organizations are bringing these disciplines together to drive customer adoption, increase engagement, and create more value from their digital investments.
Technology alone doesn’t change customer behavior. In this spotlight session, a leading distributor shares how they successfully increased customer engagement and adoption by aligning sales teams, customer experience initiatives, and digital capabilities.
Learn what strategies worked, what challenges they encountered, and how they helped both customers and employees embrace new ways of working.
Technology plays an important role in digital transformation, but platforms alone do not create adoption. This panel explores how commerce technology, customer experience, and sales enablement come together to support customer engagement and business growth.
Join manufacturers, distributors, and technology leaders as they discuss what organizations should consider when selecting and implementing technology, and how to ensure those investments support both customer and employee success.
Unwind after a packed day of sessions with casual drinks, canapés and conversations in the Exhibition. Whether you’re debriefing insights or meeting new peers, it’s the perfect way to end Day 1 together.
Keep the conversations going and join us for a further drink and B2B discussions in the Lobby Bar at the Pullman on the Park.
Day 2
29 July 2026
Get in early to grab your coffee and continue those conversations from the day before.
Step into day 2 of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.
B2B commerce is moving beyond digital storefronts and into something fundamentally different — systems that don’t just support decisions, they make them. This session sets the stage for the AI track, unpacking what agentic commerce actually means for manufacturers and distributors, and why AI-assisted development is collapsing the gap between having an idea and having a working tool.
Search is fundamental to B2B commerce success and it’s rapidly evolving. This track explores how manufacturers and distributors can systematically assess and advance their search capabilities.
Richard Isaac, Global Director of Search and Discovery, will present a digital maturity model designed specifically for B2B organisations, providing a practical framework to benchmark current capabilities and identify the next steps in your search strategy.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Auditing Your Product Data Foundation and Prioritizing What to Fix First
Master the essentials of product data readiness. Learn how to assess your current data quality, identify the full spectrum of content types that matter (from structured attributes to rich descriptions and digital assets) and zero in on the fixes that deliver the greatest impact. In an AI-first, zero-click world where your product data is increasingly the storefront, this segment cuts through the noise to help you focus effort where it counts most and build a foundation ready for AI-driven transformation.
A 30-minute practitioner panel follows, where industry professionals share what’s worked, what they’d do differently, and the insights that only come from lived experience, an honest and unfiltered conversation for anyone looking to accelerate their digital commerce journey.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
Hosted by the B2B eCommerce Association team and it’s members, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital commerce today. Each table centres on a specific theme, giving attendees space to compare real experiences and share what’s actually working. No slides or presentations, just open discussion with peers across manufacturing and distribution.
- Customer Adoption: Driving Digital Uptake Across Your Buyer Base
- Search & Discovery: Making Your Catalogue Findable and Convert-Ready
- Sales Enablement: Using Digital to Support and Strengthen Your Sales Team
- Executive Alignment: Building Internal Buy-In for eCommerce Investment
- Transformation Strategy: Leading Digital Change From the Top (Executive)
- AI in B2B Commerce: What Manufacturers and Distributors Are Actually Doing
- Product Content: Getting Your Data Right Across Every Channel
Round table topics may be subject to change to ensure the highest quality experience for attendees.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Two executive roles, one honest conversation. This session puts a CEO and CTO on stage together, not to present polished case studies, but to talk candidly about what AI strategy in B2B looks like from the boardroom and the back end simultaneously. What does the executive sponsor see as the opportunity? What does the technical lead know that leadership doesn’t? Where do they agree and where do the tensions sit? A rare chance to hear the strategic and operational lens in the same room, and take back insights relevant to wherever you sit in your own organisation.
For decades, organisations have been built around people, roles, departments, and reporting lines. But what happens when digital agents become part of the workforce?
As AI capabilities continue to evolve, manufacturers and distributors are beginning to explore a new operating model where humans and AI agents work side-by-side. Tasks that once required dedicated teams can now be supported, accelerated, or in some cases performed entirely by intelligent agents.
This session explores what the future organisation could look like when agents become part of the team. How will roles change? What skills become more valuable? How do leaders structure teams, workflows, governance, and accountability when work is shared between humans and AI?
Join us for a practical discussion on the emerging workforce model that is reshaping how B2B organisations operate, scale, and create value.
Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.
From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for an evening that honours accomplishment and shines a light on the people driving progress in B2B.