In this targeted networking format, qualified B2B practitioners are matched with solution providers for focused 10-minute conversations designed to address real challenges and explore relevant solutions. Hosted by the B2B eCommerce Association, these meetings cut through vendor noise, offering attendees a curated way to discover new platforms, technologies, or strategies that align with their goals.

*Pre-registration required.

This regional spotlight features standout digital leaders from across APAC sharing how they’re driving transformation inside manufacturing and distribution businesses. From building modern tech stacks to shifting legacy mindsets, these leaders unpack what’s working, what’s not, and what’s next for B2B eCommerce in the region.

In this candid on-stage conversation, a digital leader sits down with their own CEO to explore how digital transformation is viewed from the top. Expect real talk on priorities, roadblocks, and what CEOs actually want from digital teams. It’s an inside look at alignment, ambition, and the leadership dynamics shaping B2B eCommerce.

As industries and organisations mature in B2B, Digital capability knowledge, experience and execution becomes a core capability within the business, not just a technology speciality, but a business necessity. 

In this keynote, Amber McDougall introduces the new B2BEA Digital Leadership Assessment Framework, a new model built specifically with and for manufacturers and distributors. 

The Framework will provide a deep lens on the critical domains, skills and experiences informing success profiles that not only support us to be successful in our roles today, but also elevate our future potential beyond digital to lateral and C-Suite business leadership roles.

Join fellow practitioners for facilitated, topic-driven round table discussions designed to spark candid dialogue, peer learning, and new connections. Each table focuses on a core challenge or opportunity in B2B digital, whether it’s driving adoption, integrating AI, or aligning internal stakeholders. No presentations, just real conversations with others in the trenches.

No slides, no scripts, just straight answers. In this closing session, our expert speakers return to the stage to tackle your toughest questions live. From tech choices to team structure, strategy to execution, nothing’s off-limits. It’s your chance to challenge assumptions, clear roadblocks, and leave with the clarity you need to lead.