Americas Agenda 2026
Pre Conference
November 1, 2026
4:45PM – 5:00PM
The Starting Grid: First-Time & Solo Racers networking
Networking
Exhibition Foyer
First time at B2BEW? Start here. Join Jason Greenwood & Stacy Hanks for First Impressions: Predictions & Tips. Two friends. Twenty minutes. A few conference stories, practical tips for meeting people and some bold predictions for the next two days. It’s a relaxed way to meet fellow first-time attendees, get your…

Jason Greenwood
Global MC, B2B eCommerce World
Greenwood Consulting

Stacy Vautour Hanks
Vice President, Global Digital Commerce
SureWerx

5:00PM – 7:00PM
Pre Conference Networking Drinks
Networking
Join us as we kick off B2B eCommerce World with casual drinks and great company. This relaxed networking session is your chance to connect with fellow attendees, speakers, and sponsors before the conference officially begins.
7:00PM – 9:00PM
The Women in B2B eCommerce Dinner - Sold Out
Networking
Grand Ballroom 7 & 8
Join an exclusive evening celebrating women leading digital transformation in manufacturing and distribution. The Women in B2B eCommerce Dinner brings together senior leaders, rising stars, and advocates for an inspiring night of connection, conversation, and community. Held the evening before the main conference,…
Forging Your Path to Leadership
Keynote
Erica Baird, Vice President of Global Sales and Service at CumminsLeadership rarely follows a straight line, especially in industries where women have historically been underrepresented. In this keynote, Erica Baird draws on three decades of experience across construction, automotive, and power generation to share how…

Erica Baird
Vice President, Global Sales and Service
Cummins Inc.


Vicki Cantrell
Chief Executive Officer
Vendors in Partnership

The Network You Didn't Inherit
Keynote
Building a network starts with a relationship, sometimes sparked by a single interaction. Cindy Hao, co-founder of Reevo, shares how relationships shaped her journey, from finding co-founders to hiring colleagues, raising capital, and earning the trust of early customers. Drawing on those experiences, she explores how…

Cindy Hao
Co-Founder
Reevo

Day 1
November 2, 2026
8:00AM – 8:45AM
Registration Open
Delegate Arrival
Level 3, Grand Ballroom, Hotel Lobby
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.
8:45AM – 9:10AM
Welcome Address
Keynote
Main Stage
Join MCs Jason Greenwood and Stacy Vautour Hanks as they welcome you to B2B eCommerce World Americas and introduce the event, with a welcome from Brett Sinclair. Together, they will set the tone for two days of strategy, insight, and industry connection at the region's leading B2B eCommerce conference.

Brett Sinclair
Founder & Director
B2B eCommerce Association


Co-MC
Stacy Vautour Hanks
Vice President, Global Digital Commerce
SureWerx


Co-MC
Jason Greenwood
Global MC, B2B eCommerce World
Greenwood Consulting
9:10AM – 9:40AM
The B2B Pulse: What the Community Is Telling Us
Keynote
Main Theatre
Join us for the opening session of B2B eCommerce World Americas as we share insights from the B2B Pulse research initiative. Drawing on perspectives from manufacturers, distributors, and industry partners, we’ll explore the trends, priorities, challenges, and opportunities shaping B2B commerce today. Start the event…

Jason Hein
Global Director
B2B eCommerce Association


Justin King
Global Director & Chief AI Officer
B2B eCommerce Association

9:40AM – 10:10AM
Augment, Automate, Agentize: The Next Chapter for Manufacturing & Distribution
Keynote
Main Theatre
Most people are still using AI to finish single tasks faster. Nick Pericle's argument is that something larger is already available: a practitioner can define a process, give an agent direction, access and a way to know it worked, and then let it run — long-running work, analysis nobody had time for, software nobody…

Nick Pericle
Founder
Tenexity

10:10AM – 10:40AM
B2B AI in Practice: From Market Signals to the Ask3M Story
Keynote
What does the current state of B2B AI actually look like beyond the hype? This session combines a year-end perspective on industry progress with a real-world enterprise example. Phane Mane will frame the emerging patterns, opportunities, and challenges shaping B2B AI, followed by a conversation with 3M’s Matthew…

B2BEA AI Council Chair
Phane Mane
Global Lead - AI Product Strategy/Delivery
Boston Scientific


Matthew Jungbauer
Global Director - Ecommerce
3M

10:40AM – 11:05AM
Morning Coffee Break
Networking
Exhibition Floor
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it is a great chance to discover new ideas and solutions at your own pace.
11:05AM – 12:00PM
B2BEA Exchange Meetings
Networking
Senior leaders participating in the B2BEA Exchange will take part in pre-arranged 10-minute meetings with solution providers matched to their business priorities. All other attendees can network on the exhibition floor, reconnect with peers, and discover new solutions from leading technology partners.
12:00PM – 12:30PM
How to Get Traditional B2B Buyers to Order Online
Keynote
How Braskem reached ~50% adoption in an old-school sales culture. Launching an eCommerce platform is one thing. Convincing customers and sales teams to change how they have worked for decades is another. In this candid session, Larissa Salerno shares how Braskem introduced digital commerce into a deeply traditional,…

Larissa Salerno
Product Strategy Manager
Braskem

12:30PM – 1:00PM
B2B Commerce Transformations and Agentic AI: Views from the Research and the Executives
Keynote
Deloitte's B2B commerce research found a 110% growth gap between high and low maturity suppliers, and a 25 point perception gap between what suppliers think they've automated and what buyers actually experience. Senior executives from Emerson and Toyota Material Handling join the session to talk through what the…

Paul do Forno
Global Commerce Practice / Domain Lead
Deloitte Digital


Sai Selvarengaraju
Vice President Digital Customer Experience
Emerson


Samantha Wells
Digital Customer Experience Platform Manager
Toyota Material Handling North America

1:00PM – 2:00PM
Lunch in B2B eCommerce World Expo Floor
Networking
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
1:00PM – 2:00PM
Distributors Lunch & Learn: Product Data You Can Trust, at Scale
Workshop
Breakout Stage - Ballroom 7
Join Anglera for a Lunch & Learn on keeping product data accurate, complete, and discoverable at scale. For B2B companies, the product data problem often comes down to arithmetic: a massive catalog, a manual process, and a finite team. Applying a meaningful quality standard can take years and cost more than the…
2:00PM – 3:30PM
Manufacturer Track - Breakout Sessions
Workshop
Three back-to-back sessions built for manufacturers that specifically address the kinds of challenges specific to the Manufacturer side of the aisle. Because not every ecommerce challenge is created equal.

Track Chair & MC
Marc Vasquez
Global Technical Director of eCommerce
Ideal Clamp Products

Manufacturer Track 1 of 3: The Toyota Way Goes Digital: Applying Manufacturing Principles to Digital Transformation
For decades, the Toyota Way and Toyota Production System have shaped how organizations think about manufacturing: continuous improvement, respect for people, disciplined problem solving, and creating value by eliminating waste. But what happens when the product being built isn’t physical—it’s digital? Drawing on…

Nick Ostergaard
Director | Digital Customer Experience & Advanced Marketing
Toyota Material Handling North America

Manufacturer Track 2 of 3: Beyond "Data Driven" - Connecting Data to Pull Ahead of the Pack
PIM strategies for Product Data have rapidly gained traction among B2B manufacturers. Far fewer have a customer-data strategy, an application strategy, or anywhere at all to record which products get used by which kinds of customers, in which industries, for which jobs — and those combinations are precisely what an…

Chantal Schweizer
Sr Director of Enterprise Data
TricorBraun

Manufacturer Track 3 of 3: Getting Content Funded: Wastequip and Apple
Every manufacturer has to make a case for product content, and the case changes as the business matures. Early on, the question is whether the work deserves money at all. Later, the content exists, and the harder questions are about how to use it. This session puts both stages on one stage. Kevin Creese, Director of…

Kevin Creese
Director Of Ecommerce
Wastequip


Nitin Patki
Project Manager - Digital Channel & Commerce
Apple

2:00PM – 3:30PM
Distributor Track - Breakout Sessions
Workshop
Main stage
Three back-to-back sessions built for distributors navigating the shift toward smarter, faster, more connected commerce.

Track Chair & MC
Emanuela (Franzone) Delgado
Industry Expert & Advisor (ex Parts Town)
Distributor Track 1 of 3: What Finally Changed Their Minds
Every distributor has an argument it has already settled. The sales floor knows the website competes with the commission. Marketing knows its job is promotion. Leadership knows that low online adoption proves customers would rather buy from people. These convictions survive most digital transformation programs intact,…

Jeffrey Reichert
Director, E-Commerce & Digital Marketing
Kimball Midwest


Myles Kellam
eCommerce Personalization | CX Strategy | Enterprise Empowerment Through Digital Capabilities
Airgas


Emanuela (Franzone) Delgado
Industry Expert & Advisor (ex Parts Town)
Distributor Track 2 of 3: Beyond Minimum Viable E-commerce: What Digital Differentiation Actually Looks Like
Most distributors now have e-commerce. Very few can say what makes theirs different, and "we need an Amazon-like experience" has become the most repeated sentence in B2B digital without anyone defining what it means. This session sets out to define it. Sean Meckley, VP of Product Management at QXO, and Jason Hein work…

Sean Meckley
Vice President of Product Management
QXO


Emanuela (Franzone) Delgado
Industry Expert & Advisor (ex Parts Town)
Distributor Track 3 of 3: The Website Your Sales Team Can't Work Without
For years, distributors have measured eCommerce by what it does for the online buyer. But the most valuable digital investments increasingly extend well beyond the online transaction. This panel explores how leading distributors are enhancing the digital experience so sales and customers can collaborate more…

Caroline Ernst
VP, eCommerce Solutions
Affiliated Distributors


Stephan Fulop
Chief Product & Technology Officer
DSG Supply


Cecilia (Hutcheson) Madden
Vice President, Marketing & Digital Technology
McNaughton-McKay


Kyle Hilbrenner
Vice President, Marketing & Ecommerce
GME Supply

3:30PM – 4:00PM
Afternoon Coffee Break
Networking
Refuel and recharge with coffee, snacks, and conversation. This is your chance to connect with peers, reflect on the day's insights, and explore the expo floor before sessions resume.
4:00PM – 4:45PM
The Search & Discovery Maturity Framework for Manufacturers and Distributors
Keynote
Main Theatre
Search is fundamental to B2B commerce success and it is rapidly evolving. This track explores how manufacturers and distributors can systematically assess and advance their search capabilities. Jason Hein, will present a digital maturity model designed specifically for B2B organisations, providing a practical…

Jason Hein
Global Director
B2B eCommerce Association

Beyond the Search Bar: When Search Matures Beyond the Baseline
Panel
Search plays a central role in how B2B buyers navigate complex product catalogs, evaluate options, and make decisions. But as digital buying journeys become more diverse, B2B companies must move beyond the basics. The companies that do this and achieve the more advanced levels of search maturity, can find themselves…

Amanda Koehler
Digital Product Manager
Direct Supply


Peter Curran
Chief Product Officer (CPO)
Coveo


Jason Hein
Global Director
B2B eCommerce Association

4:45PM – 5:15PM
AI Year One - What we Tried, What Failed, and What is Next
Keynote
Denise Foley is an EVP who spent last year doing the work herself. She wrote the scripts, ran the tests, and determined which problems AI was the right tool for against a 60,000-SKU catalog and a budget that did not assume success. She walks through the year in the order it happened: what made the shortlist and what…

Denise M. Foley
Executive Vice President of eCommerce
ULE Group


Rudy Abitbol
Founder & B2B eCommerce Consultant
Human After All

5:30PM – 6:30PM
Happy Hour Networking Drinks
Networking
Unwind and connect as we wrap up Day 1. Join us for drinks to share takeaways and spark new conversations, with peers from across the region.
7:00PM – 10:00PM
B2BEA Professionals Party
Networking
Punch Bowl Social
Trade the conference floor for bowling lanes and karaoke mics!Thanks to our friends at Cadent Commerce, we're heading to Punch Bowl Social Indianapolis a playground of bowling, arcade games, karaoke rooms and fun for the official B2BEA networking party of the conference. Think scratch-made bar food, drinks, and just…
Day 2
November 3, 2026
7:30AM – 8:45AM
The B2B Transformation & Agentic AI Breakfast: Compare Notes, Not Slides
Workshop
Join us for breakfast and an open conversation about the realities of B2B commerce transformation. Deloitte will introduce insights from its latest research, covering growth, ERP modernisation, channel strategy, the buyer and seller experience, and the role of agentic AI.Executives from Emerson and Toyota Material…

Paul do Forno
Global Commerce Practice / Domain Lead
Deloitte Digital


Sai Selvarengaraju
Vice President Digital Customer Experience
Emerson


Samantha Wells
Digital Customer Experience Platform Manager
Toyota Material Handling North America

9:00AM – 9:15AM
Welcome to Day 2
Keynote
We are back! Join us as we kick off Day 2 with a quick reset and a look at what is ahead. From headline sessions to hands-on roundtables, today is all about action, insights, and next steps.

Jason Greenwood
Global MC, B2B eCommerce World
Greenwood Consulting

Stacy Vautour Hanks
Vice President, Global Digital Commerce
SureWerx

9:15AM – 9:45AM
Shift Happened Again
Keynote
Every generation of business leaders faces a defining moment. Twenty years ago, digital commerce transformed how manufacturers and distributors sold to their customers, creating new careers, new companies, and entirely new ways of doing business. Today, we are standing at the beginning of an even bigger shift.…

Justin King
Global Director & Chief AI Officer
B2B eCommerce Association

9:45AM – 10:15AM
Transformation at Scale: Aligning Teams, Driving Adoption, Delivering Outcomes
Keynote
Deidre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and ecommerce capabilities. Recognised as the 2025 B2B eCommerce Enterprise M&D of the year at the B2B Ecommerce Association Awards, Boston Scientific provides a strong example of…

Deirdre Peters
Director, Digital Experience
Boston Scientific

10:15AM – 10:35AM
Morning Coffee Break
Networking
Exhibition Floor Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it is a great chance to discover new ideas and solutions at your own pace.
10:35AM – 11:20AM
B2BEA Exchange Meetings
Networking
Senior leaders participating in the B2BEA Exchange will take part in pre-arranged 10-minute meetings with solution providers matched to their business priorities. All other attendees can network on the exhibition floor, reconnect with peers, and discover new solutions from leading technology partners.
11:20AM – 12:00PM
B2BEA Roundtables
Roundtables
Led by the B2BEA team & speakers, join our topic tables for focused discussions on the challenges and opportunities you care about most. These informal gatherings are your chance to connect with others who share your specific interests, swap insights, and collectively brainstorm solutions. Whether you’re wrestling…
12:00PM – 12:45PM
Lunch in B2B eCommerce World Expo Floor
Networking
Exhibition Room Floor Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
12:45PM – 1:15PM
The CEO and the CDO: Building a Digital-First Distribution Business
Interview
Main Theatre
What happens when executive leadership is aligned around digital transformation Digital transformation rarely fails because of technology. More often, it stalls because executive teams aren’t aligned on the vision, priorities, or pace of change. Join Mike Mortensen, CEO of ARG Industrial, and Mike Powers, Chief…

Mike Mortensen
President & CEO
ARG Industrial


Mike Powers
Chief Digital & Technology Officer & Employee Owner
ARG Industrial


Justin King
Global Director & Chief AI Officer
B2B eCommerce Association

1:15PM – 1:45PM
Somebody Still Has to Run It: Building the Team Behind B2B Digital
Keynote
After two days of talk about tools, this session turns to the people who have to make them work. Andy Goodfellow of Zoro has spent years leading digital in B2B, and along the way he has hired and interviewed a lot of people, built teams, and redrawn more than one org chart. In this fireside chat, He discusses what…

Andy Goodfellow
SVP, CTO
Zoro.com


Jason Hein
Global Director
B2B eCommerce Association

1:45PM – 2:00PM
Conference Close
Keynote
Closing Remarks: A quick thank-you to close out the conference — recognizing our speakers, sponsors, and attendees, with a few final housekeeping notes before we send you on your way.
2:30PM – 5:00PM
B2BEA Networking Activities
Networking
A highlight of B2B eCommerce World in 2025, join a variety of active networking sessions to relax and unwind before the Awards night.
Indianapolis 500 Museum
Networking
Step inside one of motorsport's most iconic venues and explore the history behind the Indy 500. Connect with peers in a setting built on performance, legacy, and precision.
Golf Afternoon @ Back9
Networking
Enjoy a social, Topgolf-style experience with interactive bays, food, and drinks. An easygoing environment to connect, compete, and keep conversations flowing.
Historic City Walking Tour
Networking
Discover the stories, architecture, and character that define downtown Indianapolis. A guided walk designed for conversation, fresh air, and informal networking.
Cocktail Making Class
Networking
Learn the craft behind classic cocktails with a hands-on, interactive session. Shake, stir, and connect with industry peers in a fun, social environment.
Americaneagle.com & Shopify Go Karting
Networking
Bring out your competitive side on the track with high-energy go kart racing. Fast-paced and memorable, this is networking with a different kind of momentum.
Cadent Commerce Run Club
Networking
Shake off the conference day and get moving before tonight's Awards Gala. Join fellow attendees for a casual afternoon run through Indianapolis — all paces welcome, no PBs required. A great way to unwind, network outside the session rooms, and work up an appetite before the evening's festivities.
7:00PM – 7:30PM
Pre Awards Drinks - Included in your Gala Registration.
Networking
Indiana Roof Ballroom LobbyDress Code: Dress code: Cocktail attire. Think smart and celebratory, such as a suit or a cocktail dress. Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of…
7:30PM – 11:00PM
B2B eCommerce Industry Awards - Registration Required
Networking
Indiana Roof Ballroom
Indiana Roof BallroomDress Code: Dress code: Cocktail attire. Think smart and celebratory, such as a suit or a cocktail dress. The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the Americas region. From customer experience to…

Brett Sinclair
Founder & Director
B2B eCommerce Association
