Americas Agenda 2026

Pre Conference

November 1, 2026

4:45PM – 5:00PM

The Starting Grid: First-Time & Solo Racers networking

Networking

Exhibition Foyer

First time at B2BEW? Start here. Join Jason Greenwood & Stacy Hanks for First Impressions: Predictions & Tips. Two friends. Twenty minutes. A few conference stories, practical tips for meeting people and some bold predictions for the next two days. It’s a relaxed way to meet fellow first-time attendees, get your…

Jason Greenwood

Jason Greenwood

Global MC, B2B eCommerce World

Greenwood Consulting

Stacy Vautour Hanks

Stacy Vautour Hanks

Vice President, Global Digital Commerce

SureWerx

SureWerx

5:00PM – 7:00PM

Pre Conference Networking Drinks

Networking

Join us as we kick off B2B eCommerce World with casual drinks and great company. This relaxed networking session is your chance to connect with fellow attendees, speakers, and sponsors before the conference officially begins.

7:00PM – 9:00PM

The Women in B2B eCommerce Dinner - Sold Out

Networking

Grand Ballroom 7 & 8

Join an exclusive evening celebrating women leading digital transformation in manufacturing and distribution. The Women in B2B eCommerce Dinner brings together senior leaders, rising stars, and advocates for an inspiring night of connection, conversation, and community. Held the evening before the main conference,…

Forging Your Path to Leadership

Keynote

Erica Baird, Vice President of Global Sales and Service at CumminsLeadership rarely follows a straight line, especially in industries where women have historically been underrepresented. In this keynote, Erica Baird draws on three decades of experience across construction, automotive, and power generation to share how…

Erica Baird

Erica Baird

Vice President, Global Sales and Service

Cummins Inc.

Cummins Inc.
Vicki Cantrell

Vicki Cantrell

Chief Executive Officer

Vendors in Partnership

Vendors in Partnership

The Network You Didn't Inherit

Keynote

Building a network starts with a relationship, sometimes sparked by a single interaction. Cindy Hao, co-founder of Reevo, shares how relationships shaped her journey, from finding co-founders to hiring colleagues, raising capital, and earning the trust of early customers. Drawing on those experiences, she explores how…

Cindy Hao

Cindy Hao

Co-Founder

Reevo

Reevo

Day 1

November 2, 2026

8:00AM – 8:45AM

Registration Open

Delegate Arrival

Level 3, Grand Ballroom, Hotel Lobby

Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.

8:45AM – 9:10AM

Welcome Address

Keynote

Main Stage

Join MCs Jason Greenwood and Stacy Vautour Hanks as they welcome you to B2B eCommerce World Americas and introduce the event, with a welcome from Brett Sinclair. Together, they will set the tone for two days of strategy, insight, and industry connection at the region's leading B2B eCommerce conference.

Brett Sinclair

Brett Sinclair

Founder & Director

B2B eCommerce Association

B2B eCommerce Association
Stacy Vautour Hanks

Co-MC

Stacy Vautour Hanks

Vice President, Global Digital Commerce

SureWerx

SureWerx
Jason Greenwood

Co-MC

Jason Greenwood

Global MC, B2B eCommerce World

Greenwood Consulting

9:10AM – 9:40AM

The B2B Pulse: What the Community Is Telling Us

Keynote

Main Theatre

Join us for the opening session of B2B eCommerce World Americas as we share insights from the B2B Pulse research initiative. Drawing on perspectives from manufacturers, distributors, and industry partners, we’ll explore the trends, priorities, challenges, and opportunities shaping B2B commerce today. Start the event…

Jason Hein

Jason Hein

Global Director

B2B eCommerce Association

B2B eCommerce Association
Justin King

Justin King

Global Director & Chief AI Officer

B2B eCommerce Association

B2B eCommerce Association

9:40AM – 10:10AM

Augment, Automate, Agentize: The Next Chapter for Manufacturing & Distribution

Keynote

Main Theatre

Most people are still using AI to finish single tasks faster. Nick Pericle's argument is that something larger is already available: a practitioner can define a process, give an agent direction, access and a way to know it worked, and then let it run — long-running work, analysis nobody had time for, software nobody…

Nick Pericle

Nick Pericle

Founder

Tenexity

Tenexity

10:10AM – 10:40AM

B2B AI in Practice: From Market Signals to the Ask3M Story

Keynote

What does the current state of B2B AI actually look like beyond the hype? This session combines a year-end perspective on industry progress with a real-world enterprise example. Phane Mane will frame the emerging patterns, opportunities, and challenges shaping B2B AI, followed by a conversation with 3M’s Matthew…

Phane Mane

B2BEA AI Council Chair

Phane Mane

Global Lead - AI Product Strategy/Delivery

Boston Scientific

Boston Scientific
Matthew Jungbauer

Matthew Jungbauer

Global Director - Ecommerce

3M

3M

10:40AM – 11:05AM

Morning Coffee Break

Networking

Exhibition Floor

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it is a great chance to discover new ideas and solutions at your own pace.

11:05AM – 12:00PM

B2BEA Exchange Meetings

Networking

Senior leaders participating in the B2BEA Exchange will take part in pre-arranged 10-minute meetings with solution providers matched to their business priorities. All other attendees can network on the exhibition floor, reconnect with peers, and discover new solutions from leading technology partners.

12:00PM – 12:30PM

How to Get Traditional B2B Buyers to Order Online

Keynote

How Braskem reached ~50% adoption in an old-school sales culture. Launching an eCommerce platform is one thing. Convincing customers and sales teams to change how they have worked for decades is another. In this candid session, Larissa Salerno shares how Braskem introduced digital commerce into a deeply traditional,…

Larissa Salerno

Larissa Salerno

Product Strategy Manager

Braskem

Braskem

12:30PM – 1:00PM

B2B Commerce Transformations and Agentic AI: Views from the Research and the Executives

Keynote

Deloitte's B2B commerce research found a 110% growth gap between high and low maturity suppliers, and a 25 point perception gap between what suppliers think they've automated and what buyers actually experience. Senior executives from Emerson and Toyota Material Handling join the session to talk through what the…

Paul do Forno

Paul do Forno

Global Commerce Practice / Domain Lead

Deloitte Digital

Deloitte Digital
Sai Selvarengaraju

Sai Selvarengaraju

Vice President Digital Customer Experience

Emerson

Emerson
Samantha Wells

Samantha Wells

Digital Customer Experience Platform Manager

Toyota Material Handling North America

Toyota Material Handling North America

1:00PM – 2:00PM

Lunch in B2B eCommerce World Expo Floor

Networking

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

1:00PM – 2:00PM

Distributors Lunch & Learn: Product Data You Can Trust, at Scale

Workshop

Breakout Stage - Ballroom 7

Join Anglera for a Lunch & Learn on keeping product data accurate, complete, and discoverable at scale. For B2B companies, the product data problem often comes down to arithmetic: a massive catalog, a manual process, and a finite team. Applying a meaningful quality standard can take years and cost more than the…

2:00PM – 3:30PM

Manufacturer Track - Breakout Sessions

Workshop

Three back-to-back sessions built for manufacturers that specifically address the kinds of challenges specific to the Manufacturer side of the aisle. Because not every ecommerce challenge is created equal.

Marc Vasquez

Track Chair & MC

Marc Vasquez

Global Technical Director of eCommerce

Ideal Clamp Products

Ideal Clamp Products

Manufacturer Track 1 of 3: The Toyota Way Goes Digital: Applying Manufacturing Principles to Digital Transformation

For decades, the Toyota Way and Toyota Production System have shaped how organizations think about manufacturing: continuous improvement, respect for people, disciplined problem solving, and creating value by eliminating waste. But what happens when the product being built isn’t physical—it’s digital? Drawing on…

Nick Ostergaard

Nick Ostergaard

Director | Digital Customer Experience & Advanced Marketing

Toyota Material Handling North America

Toyota Material Handling North America

Manufacturer Track 2 of 3: Beyond "Data Driven" - Connecting Data to Pull Ahead of the Pack

PIM strategies for Product Data have rapidly gained traction among B2B manufacturers. Far fewer have a customer-data strategy, an application strategy, or anywhere at all to record which products get used by which kinds of customers, in which industries, for which jobs — and those combinations are precisely what an…

Chantal Schweizer

Chantal Schweizer

Sr Director of Enterprise Data

TricorBraun

TricorBraun

Manufacturer Track 3 of 3: Getting Content Funded: Wastequip and Apple

Every manufacturer has to make a case for product content, and the case changes as the business matures. Early on, the question is whether the work deserves money at all. Later, the content exists, and the harder questions are about how to use it. This session puts both stages on one stage. Kevin Creese, Director of…

Kevin Creese

Kevin Creese

Director Of Ecommerce

Wastequip

Wastequip
Nitin Patki

Nitin Patki

Project Manager - Digital Channel & Commerce

Apple

Apple

2:00PM – 3:30PM

Distributor Track - Breakout Sessions

Workshop

Main stage

Three back-to-back sessions built for distributors navigating the shift toward smarter, faster, more connected commerce.

Emanuela (Franzone) Delgado

Track Chair & MC

Emanuela (Franzone) Delgado

Industry Expert & Advisor (ex Parts Town)

Distributor Track 1 of 3: What Finally Changed Their Minds

Every distributor has an argument it has already settled. The sales floor knows the website competes with the commission. Marketing knows its job is promotion. Leadership knows that low online adoption proves customers would rather buy from people. These convictions survive most digital transformation programs intact,…

Jeffrey Reichert

Jeffrey Reichert

Director, E-Commerce & Digital Marketing

Kimball Midwest

Kimball Midwest
Myles Kellam

Myles Kellam

eCommerce Personalization | CX Strategy | Enterprise Empowerment Through Digital Capabilities

Airgas

Airgas
Emanuela (Franzone) Delgado

Emanuela (Franzone) Delgado

Industry Expert & Advisor (ex Parts Town)

Distributor Track 2 of 3: Beyond Minimum Viable E-commerce: What Digital Differentiation Actually Looks Like

Most distributors now have e-commerce. Very few can say what makes theirs different, and "we need an Amazon-like experience" has become the most repeated sentence in B2B digital without anyone defining what it means. This session sets out to define it. Sean Meckley, VP of Product Management at QXO, and Jason Hein work…

Sean Meckley

Sean Meckley

Vice President of Product Management

QXO

QXO
Emanuela (Franzone) Delgado

Emanuela (Franzone) Delgado

Industry Expert & Advisor (ex Parts Town)

Distributor Track 3 of 3: The Website Your Sales Team Can't Work Without

For years, distributors have measured eCommerce by what it does for the online buyer. But the most valuable digital investments increasingly extend well beyond the online transaction. This panel explores how leading distributors are enhancing the digital experience so sales and customers can collaborate more…

Caroline Ernst

Caroline Ernst

VP, eCommerce Solutions

Affiliated Distributors

Affiliated Distributors
Stephan Fulop

Stephan Fulop

Chief Product & Technology Officer

DSG Supply

DSG Supply
Cecilia (Hutcheson) Madden

Cecilia (Hutcheson) Madden

Vice President, Marketing & Digital Technology

McNaughton-McKay

McNaughton-McKay
Kyle Hilbrenner

Kyle Hilbrenner

Vice President, Marketing & Ecommerce

GME Supply

GME Supply

3:30PM – 4:00PM

Afternoon Coffee Break

Networking

Refuel and recharge with coffee, snacks, and conversation. This is your chance to connect with peers, reflect on the day's insights, and explore the expo floor before sessions resume.

4:00PM – 4:45PM

The Search & Discovery Maturity Framework for Manufacturers and Distributors

Keynote

Main Theatre

Search is fundamental to B2B commerce success and it is rapidly evolving. This track explores how manufacturers and distributors can systematically assess and advance their search capabilities. Jason Hein, will present a digital maturity model designed specifically for B2B organisations, providing a practical…

Jason Hein

Jason Hein

Global Director

B2B eCommerce Association

B2B eCommerce Association

Beyond the Search Bar: When Search Matures Beyond the Baseline

Panel

Search plays a central role in how B2B buyers navigate complex product catalogs, evaluate options, and make decisions. But as digital buying journeys become more diverse, B2B companies must move beyond the basics. The companies that do this and achieve the more advanced levels of search maturity, can find themselves…

Amanda Koehler

Amanda Koehler

Digital Product Manager

Direct Supply

Direct Supply
Peter Curran

Peter Curran

Chief Product Officer (CPO)

Coveo

Coveo
Jason Hein

Jason Hein

Global Director

B2B eCommerce Association

B2B eCommerce Association

4:45PM – 5:15PM

AI Year One - What we Tried, What Failed, and What is Next

Keynote

Denise Foley is an EVP who spent last year doing the work herself. She wrote the scripts, ran the tests, and determined which problems AI was the right tool for against a 60,000-SKU catalog and a budget that did not assume success. She walks through the year in the order it happened: what made the shortlist and what…

Denise M. Foley

Denise M. Foley

Executive Vice President of eCommerce

ULE Group

ULE Group
Rudy Abitbol

Rudy Abitbol

Founder & B2B eCommerce Consultant

Human After All

Human After All

5:30PM – 6:30PM

Happy Hour Networking Drinks

Networking

Unwind and connect as we wrap up Day 1. Join us for drinks to share takeaways and spark new conversations, with peers from across the region.

7:00PM – 10:00PM

B2BEA Professionals Party

Networking

Punch Bowl Social

Trade the conference floor for bowling lanes and karaoke mics!Thanks to our friends at Cadent Commerce, we're heading to Punch Bowl Social Indianapolis a playground of bowling, arcade games, karaoke rooms and fun for the official B2BEA networking party of the conference. Think scratch-made bar food, drinks, and just…

Day 2

November 3, 2026

7:30AM – 8:45AM

The B2B Transformation & Agentic AI Breakfast: Compare Notes, Not Slides

Workshop

Join us for breakfast and an open conversation about the realities of B2B commerce transformation. Deloitte will introduce insights from its latest research, covering growth, ERP modernisation, channel strategy, the buyer and seller experience, and the role of agentic AI.Executives from Emerson and Toyota Material…

Paul do Forno

Paul do Forno

Global Commerce Practice / Domain Lead

Deloitte Digital

Deloitte Digital
Sai Selvarengaraju

Sai Selvarengaraju

Vice President Digital Customer Experience

Emerson

Emerson
Samantha Wells

Samantha Wells

Digital Customer Experience Platform Manager

Toyota Material Handling North America

Toyota Material Handling North America

9:00AM – 9:15AM

Welcome to Day 2

Keynote

We are back! Join us as we kick off Day 2 with a quick reset and a look at what is ahead. From headline sessions to hands-on roundtables, today is all about action, insights, and next steps.

Jason Greenwood

Jason Greenwood

Global MC, B2B eCommerce World

Greenwood Consulting

Stacy Vautour Hanks

Stacy Vautour Hanks

Vice President, Global Digital Commerce

SureWerx

SureWerx

9:15AM – 9:45AM

Shift Happened Again

Keynote

Every generation of business leaders faces a defining moment. Twenty years ago, digital commerce transformed how manufacturers and distributors sold to their customers, creating new careers, new companies, and entirely new ways of doing business. Today, we are standing at the beginning of an even bigger shift.…

Justin King

Justin King

Global Director & Chief AI Officer

B2B eCommerce Association

B2B eCommerce Association

9:45AM – 10:15AM

Transformation at Scale: Aligning Teams, Driving Adoption, Delivering Outcomes

Keynote

Deidre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and ecommerce capabilities. Recognised as the 2025 B2B eCommerce Enterprise M&D of the year at the B2B Ecommerce Association Awards, Boston Scientific provides a strong example of…

Deirdre Peters

Deirdre Peters

Director, Digital Experience

Boston Scientific

Boston Scientific

10:15AM – 10:35AM

Morning Coffee Break

Networking

Exhibition Floor Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it is a great chance to discover new ideas and solutions at your own pace.

10:35AM – 11:20AM

B2BEA Exchange Meetings

Networking

Senior leaders participating in the B2BEA Exchange will take part in pre-arranged 10-minute meetings with solution providers matched to their business priorities. All other attendees can network on the exhibition floor, reconnect with peers, and discover new solutions from leading technology partners.

11:20AM – 12:00PM

B2BEA Roundtables

Roundtables

Led by the B2BEA team & speakers, join our topic tables for focused discussions on the challenges and opportunities you care about most. These informal gatherings are your chance to connect with others who share your specific interests, swap insights, and collectively brainstorm solutions. Whether you’re wrestling…

12:00PM – 12:45PM

Lunch in B2B eCommerce World Expo Floor

Networking

Exhibition Room Floor Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

12:45PM – 1:15PM

The CEO and the CDO: Building a Digital-First Distribution Business

Interview

Main Theatre

What happens when executive leadership is aligned around digital transformation Digital transformation rarely fails because of technology. More often, it stalls because executive teams aren’t aligned on the vision, priorities, or pace of change. Join Mike Mortensen, CEO of ARG Industrial, and Mike Powers, Chief…

Mike Mortensen

Mike Mortensen

President & CEO

ARG Industrial

ARG Industrial
Mike Powers

Mike Powers

Chief Digital & Technology Officer & Employee Owner

ARG Industrial

ARG Industrial
Justin King

Justin King

Global Director & Chief AI Officer

B2B eCommerce Association

B2B eCommerce Association

1:15PM – 1:45PM

Somebody Still Has to Run It: Building the Team Behind B2B Digital

Keynote

After two days of talk about tools, this session turns to the people who have to make them work. Andy Goodfellow of Zoro has spent years leading digital in B2B, and along the way he has hired and interviewed a lot of people, built teams, and redrawn more than one org chart. In this fireside chat, He discusses what…

Andy Goodfellow

Andy Goodfellow

SVP, CTO

Zoro.com

Zoro.com
Jason Hein

Jason Hein

Global Director

B2B eCommerce Association

B2B eCommerce Association

1:45PM – 2:00PM

Conference Close

Keynote

Closing Remarks: A quick thank-you to close out the conference — recognizing our speakers, sponsors, and attendees, with a few final housekeeping notes before we send you on your way.

2:30PM – 5:00PM

B2BEA Networking Activities

Networking

A highlight of B2B eCommerce World in 2025, join a variety of active networking sessions to relax and unwind before the Awards night.

Indianapolis 500 Museum

Networking

Step inside one of motorsport's most iconic venues and explore the history behind the Indy 500. Connect with peers in a setting built on performance, legacy, and precision.

Golf Afternoon @ Back9

Networking

Enjoy a social, Topgolf-style experience with interactive bays, food, and drinks. An easygoing environment to connect, compete, and keep conversations flowing.

Historic City Walking Tour

Networking

Discover the stories, architecture, and character that define downtown Indianapolis. A guided walk designed for conversation, fresh air, and informal networking.

Cocktail Making Class

Networking

Learn the craft behind classic cocktails with a hands-on, interactive session. Shake, stir, and connect with industry peers in a fun, social environment.

Americaneagle.com & Shopify Go Karting

Networking

Bring out your competitive side on the track with high-energy go kart racing. Fast-paced and memorable, this is networking with a different kind of momentum.

Cadent Commerce Run Club

Networking

Shake off the conference day and get moving before tonight's Awards Gala. Join fellow attendees for a casual afternoon run through Indianapolis — all paces welcome, no PBs required. A great way to unwind, network outside the session rooms, and work up an appetite before the evening's festivities.

7:00PM – 7:30PM

Pre Awards Drinks - Included in your Gala Registration.

Networking

Indiana Roof Ballroom LobbyDress Code: Dress code: Cocktail attire. Think smart and celebratory, such as a suit or a cocktail dress. Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of…

7:30PM – 11:00PM

B2B eCommerce Industry Awards - Registration Required

Networking

Indiana Roof Ballroom

Indiana Roof BallroomDress Code: Dress code: Cocktail attire. Think smart and celebratory, such as a suit or a cocktail dress. The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the Americas region. From customer experience to…

Brett Sinclair

Brett Sinclair

Founder & Director

B2B eCommerce Association

B2B eCommerce Association