Privacy Policy

B2B eCommerce World Inc.

B2B eCommerce World Inc. (“B2B eCommerce World”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you interact with B2B eCommerce World, including through our websites, conferences, events, awards programs, hosted practitioner programs, newsletters, marketing activities, applications, forms and other services.

B2B eCommerce World operates internationally. Depending on where you are located, different privacy and data protection laws may apply to the way we handle your personal information.

1. Who We Are

B2B eCommerce World operates conferences, events and related programs for professionals involved in B2B eCommerce, digital transformation, manufacturing, distribution and associated industries.

Our activities may be delivered by B2B eCommerce World Inc. and, where applicable, affiliated or related B2B eCommerce Association entities and service providers in different regions.

For questions about this Privacy Policy or our handling of your personal information, please contact us using the details in Section 19.

2. Personal Information We Collect

The information we collect depends on how you interact with us. It may include:

Identity and Contact Information

• Name
• Email address
• Telephone number
• Postal address
• Country or region
• Company or organisation
• Job title, role and department
• Professional profile information

Event Registration Information

When you register for or participate in an event, we may collect information such as:

• Event and ticket selections
• Registration status
• Company information
• Professional interests
• Dietary requirements
• Accessibility requirements
• Session and activity selections
• Networking preferences
• Meeting availability
• Hosted program eligibility information
• Information necessary to administer accommodation, travel or other hosted benefits where applicable

Some information, such as dietary or accessibility information, may reveal sensitive personal information. Where required by applicable law, we will process this information with your consent or another appropriate legal basis and only for the purposes for which it was collected.

Payment and Transaction Information

When you purchase tickets, sponsorships, exhibition packages or other products or services, we may collect transaction, billing and payment-related information. Payment card information may be processed directly by third-party payment providers. We may not receive or retain your complete payment card details.

Event Participation Information

We may collect information about your participation in our events, including:

• Event attendance and check-in
• Sessions attended
• Meetings scheduled or completed
• Networking activity
• Badge scans
• Event application activity
• Survey responses
• Competition or award entries
• Feedback

Marketing and Communications Information

We may collect information about:

• Newsletter subscriptions
• Marketing preferences
• Emails opened or links clicked
• Event interests
• Enquiries
• Communications with our team
• Requests for information

Website and Technical Information

When you use our websites or digital services, we may automatically collect information including:

• IP address
• Browser and device information
• Operating system
• Approximate location derived from your IP address
• Pages viewed
• Referring websites
• Website interactions
• Cookie identifiers
• Analytics information

Photographs, Audio and Video

Our conferences and events may be photographed, filmed or recorded. This may include photographs, video footage or audio recordings in which attendees appear. We may use this content to document, report on and promote B2B eCommerce World, B2B eCommerce Association and related events and activities. Where appropriate, we may provide mechanisms for attendees to notify us if they do not wish to be deliberately photographed or featured.

3. How We Collect Personal Information

We may collect information:

• Directly from you
• When you register for an event
• When you purchase a ticket, sponsorship or other service
• When you apply for a hosted practitioner or VIP program
• When you enter awards, competitions or other programs
• When you subscribe to communications
• When you complete a form or survey
• Through our websites and digital services
• Through event applications and registration platforms
• From your employer or organisation
• From event partners or service providers
• From publicly available professional sources
• Through professional networking platforms
• During your participation at our events

4. How We Use Personal Information

We may use personal information for the following purposes.

Delivering Events and Services

This includes:

• Processing registrations
• Issuing tickets and confirmations
• Managing event access
• Administering accommodation or hosted benefits
• Operating event applications
• Scheduling meetings
• Managing speakers, sponsors and exhibitors
• Administering awards and competitions
• Providing customer support
• Communicating important event information

Operating Networking and Hosted Meeting Programs

For attendees participating in networking or hosted meeting programs, we may use professional profile information, interests, company information and availability to facilitate relevant meetings. Information necessary to facilitate a meeting may be provided to the other participant or participating organisation.

Communicating With You

We may send:

• Registration confirmations
• Event information
• Schedule changes
• Operational notices
• Meeting notifications
• Customer service communications
• Surveys
• Relevant event invitations
• Newsletters
• Marketing communications

Where required by applicable law, marketing communications will be sent with your consent or another lawful basis. You can unsubscribe from marketing emails at any time using the unsubscribe mechanism contained in those communications.

Improving Our Events and Services

We may analyse attendee behaviour, feedback, website usage and event participation to:

• Improve our events
• Develop future programs
• Understand attendee interests
• Evaluate event performance
• Improve our websites and communications
• Develop new services

Protecting Our Business and Community

We may process information to:

• Prevent fraud or misuse
• Protect our systems
• Enforce event terms and agreements
• Manage disputes
• Protect attendees, staff and partners
• Comply with legal requirements
• Establish, exercise or defend legal claims

5. Sponsors, Exhibitors and Event Partners

Sponsors, exhibitors and event partners are an important part of B2B eCommerce World events. We may share certain attendee information with sponsors, exhibitors or event partners where this forms part of the event experience, sponsorship arrangement, networking program or another disclosed purpose, subject to applicable privacy and marketing laws.

Badge Scanning

At some events, sponsors or exhibitors may offer to scan attendee badges. Allowing your badge to be scanned is optional unless we clearly tell you otherwise in connection with a particular program. If you allow a sponsor or exhibitor to scan your badge, information associated with your registration, such as your name, company, job title and contact information, may be provided to that organisation. The sponsor or exhibitor may then process that information independently under its own privacy policy. We encourage you to review the relevant organisation's privacy practices.

Hosted Meetings

If you participate in a hosted practitioner, VIP or structured meeting program, relevant professional profile, company and contact information may be provided to participating organisations for the purpose of arranging and conducting those meetings. Participation in a hosted meeting does not, by itself, require you to purchase products or services from a participating organisation. It also does not, by itself, constitute consent to unrelated direct marketing where applicable law requires separate consent.

Attendee Information

Certain event programs or sponsorship arrangements may involve providing attendee information to sponsors or event partners. Where attendee information is provided, we will handle such disclosures in accordance with applicable privacy and marketing laws and the notices and choices provided to attendees. Where applicable law requires consent before personal contact information can be provided to third parties for their own direct marketing purposes, we will seek the required consent.

6. Legal Bases for Processing

Where applicable privacy law requires us to identify a legal basis for processing personal information, we may rely on one or more of the following:

• Contract – where processing is necessary to provide a ticket, event, program, sponsorship or other service you have requested.
• Consent – where you have given us permission to process information for a specified purpose.
• Legitimate Interests – where processing is reasonably necessary to operate, improve or protect our business, events and professional community, provided those interests are not overridden by your rights and interests.
• Legal Obligations – where processing is necessary to comply with applicable laws or regulatory requirements.

Different legal bases may apply to different processing activities.

7. Cookies and Similar Technologies

Our websites and digital services may use cookies, pixels, analytics technologies and similar tools. These technologies may help us operate our websites, remember preferences, understand website usage, measure marketing effectiveness, improve user experience, and deliver or measure relevant advertising. Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies. You may also be able to manage cookies through your browser settings or any cookie preference tools made available on our websites.

8. Marketing Communications

We may use your professional contact information to tell you about B2B eCommerce World conferences, programs, content and related opportunities that we believe may be relevant to you. We will handle electronic marketing communications in accordance with applicable laws. Where consent is required, we will request that consent before sending the relevant communications.

You may opt out of marketing communications at any time by using the unsubscribe link contained in an email or contacting us at info@b2bea.org. Opting out of marketing does not prevent us from sending necessary transactional or operational communications relating to an event, purchase, application or service you have requested.

9. When We Share Personal Information

In addition to the event-related disclosures described above, we may disclose personal information to:

• Affiliated or related B2B eCommerce Association entities
• Event venues
• Registration and ticketing providers
• Event technology and mobile application providers
• Hotel and accommodation providers
• Payment processors
• Email and marketing platforms
• Website hosting and technology providers
• Analytics providers
• Professional advisers
• Contractors and event suppliers
• Sponsors, exhibitors and event partners where appropriate
• Government, law enforcement or regulatory authorities where legally required
• Other parties involved in a merger, acquisition, restructuring, financing, sale or transfer of all or part of our business

Service providers that process information on our behalf are expected to handle personal information appropriately and only for authorised purposes.

10. Sale, Sharing and Targeted Advertising

Some privacy laws use specific definitions for terms such as “sale,” “sharing,” “targeted advertising” or “cross-context behavioral advertising.” Certain uses of cookies, advertising technologies or disclosures of personal information to business partners may fall within these definitions even where no money is exchanged for the information. Where applicable law gives you the right to opt out of these activities, we will provide an appropriate method for exercising that right. We do not knowingly sell personal information in the ordinary meaning of selling personal information in exchange for money.

11. International Data Transfers

B2B eCommerce World operates internationally and works with attendees, suppliers, partners and service providers in multiple countries. As a result, your personal information may be transferred to, accessed from or stored in a country other than the country in which it was collected, including the United States. Privacy and data protection laws in those countries may differ from those in your jurisdiction. Where required by applicable law, we will use appropriate safeguards for international transfers, which may include contractual protections or other legally recognised transfer mechanisms.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Deliver events and services
• Maintain business and transaction records
• Manage ongoing professional relationships
• Meet legal, tax and accounting obligations
• Resolve disputes
• Enforce agreements
• Maintain appropriate marketing and suppression records

Retention periods vary depending on the nature of the information, the relationship we have with you and applicable legal requirements. When personal information is no longer reasonably required, we may delete, anonymise or securely dispose of it.

13. Data Security

We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, misuse, loss or destruction. However, no website, electronic transmission or information storage system can be guaranteed to be completely secure. If we become aware of a data breach involving personal information, we will assess and respond to it in accordance with applicable law.

14. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have rights relating to your personal information. These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of personal information
• Restrict certain processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Opt out of direct marketing
• Request portability of certain information
• Opt out of certain sales, sharing or targeted advertising where applicable
• Limit certain uses of sensitive personal information where applicable
• Lodge a complaint with an applicable privacy or data protection authority

Not every right applies in every jurisdiction or circumstance. We may need to verify your identity before completing certain privacy requests. Where applicable law permits an authorised agent to make a request on your behalf, we may require appropriate evidence of that authority. We will not unlawfully discriminate against you for exercising applicable privacy rights. To exercise a privacy right, please contact us at info@b2bea.org.

15. United States Privacy Rights

Residents of certain U.S. states may have additional rights under applicable state privacy laws. Depending on the jurisdiction and whether the relevant law applies to our activities, these may include rights to:

• Know what personal information we collect and process
• Access personal information
• Correct inaccurate personal information
• Delete personal information
• Obtain a portable copy of certain information
• Opt out of certain sales or sharing of personal information
• Opt out of targeted advertising
• Limit certain uses or disclosures of sensitive personal information
• Appeal certain decisions relating to privacy requests

B2B eCommerce World will honour applicable statutory privacy rights where those laws apply to our activities. Requests may be submitted to info@b2bea.org.

16. International Privacy Rights

Individuals outside the United States may have additional rights under the privacy and data protection laws applicable in their jurisdiction. Where applicable, this may include rights under laws such as the European Union General Data Protection Regulation (GDPR), UK GDPR, Australian Privacy Act and other national or regional privacy frameworks. Where those laws apply to our processing, we will process personal information and respond to privacy requests in accordance with their requirements. Individuals in the European Economic Area or United Kingdom may have the right to lodge a complaint with the applicable supervisory authority. Individuals in Australia may have rights under the Privacy Act 1988 (Cth) and Australian Privacy Principles where those laws apply. You may contact us at info@b2bea.org regarding the exercise of applicable privacy rights.

17. Children

B2B eCommerce World is a professional business event and our websites, events and services are intended for business professionals rather than children. We do not knowingly seek to collect personal information from children through our professional event services. If you believe that a child has provided personal information to us improperly, please contact us at info@b2bea.org.

18. Third-Party Websites and Services

Our websites, event platforms and communications may contain links to websites, applications or services operated by third parties. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policy of any third-party website or service before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, events, technology, legal obligations or privacy practices. The current version will be published on our website with its effective or “Last Updated” date. Where required by applicable law, we will provide additional notice of material changes.

20. Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right, want to withdraw consent where applicable, or have a complaint about how your personal information has been handled, please contact:

B2B eCommerce World Inc.
Attn: Privacy Team
3 Boyce Avenue
Greenville, South Carolina 29601
United States

Email: info@b2bea.org

Please include sufficient information for us to understand and respond to your request. We may ask for additional information where reasonably necessary to verify your identity or locate the relevant records. We will respond to verified privacy requests within the timeframe required by applicable law.