Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce and digital transformation with leaders from across the region.

As industries and organisations mature in B2B, Digital capability knowledge, experience and execution becomes a core capability within the business, not just a technology speciality, but a business necessity.

In this keynote, we introduce the B2BEA Digital Leadership Assessment Framework, a new model built specifically with and for manufacturers and distributors.

The Framework will provide a deep lens on the critical domains, skills and experiences informing success profiles that not only support us to be successful in our roles today, but also elevate our future potential beyond digital to lateral and C-Suite business leadership roles.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Masterclass Sessions: Choose Your Track, Go Deep

This isn’t your typical panel or surface-level keynote. These 90 minute masterclasses are designed to help you roll up your sleeves and dig into the biggest challenges (and opportunities) facing manufacturers and distributors in B2B eCommerce.

Each session is led by an industry expert who’s been in the trenches, not just talking about the work, but doing it. You’ll walk away with frameworks, practical tools, and hard-won lessons you can take back to your team on Monday morning.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

This opportunity is designed for senior leaders who are shaping eCommerce and digital transformation in manufacturing, distribution or industrial supply. Participating in 10 minute pre arranged meetings with providers matched to your business challenges.

It is ideal for:

• Digital teams looking for frameworks, benchmarking and real world case studies
• Commercial executives who need to align sales, marketing and operations around eCommerce growth
• Industry strategists seeking trusted, non sales conversations in a high calibre environment

Unwind after a packed day of sessions with casual drinks and conversations. Whether you’re debriefing insights or meeting new peers, it’s the perfect way to end Day 1 together.

Manufacturers and distributors approach digital differently, yet both depend on each other to move forward. This session brings the channel together to uncover what each side needs, where friction shows up, and how product content, customer experience, pricing alignment, and digital tools can strengthen commercial relationships. Expect clear takeaways, sharper alignment, and practical ideas to improve digital performance across the channel.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

AI is here but where’s the real impact? In this panel, CIOs and CDOs from top manufacturers and distributors share how they’re moving from AI experiments to enterprise results. You’ll get a clear view of what’s working, what’s hype, and how digital leaders are embedding AI into operations, content, and customer engagement without blowing up the tech stack.

Key discussion areas:

• Where AI is driving measurable value in B2B

• How leaders are rolling out tools across teams

• The roadblocks and future opportunities

No slides, no scripts, just straight answers. In this closing session, our expert speakers return to the stage to tackle your toughest questions live. From tech choices to team structure, strategy to execution, nothing’s off-limits. It’s your chance to challenge assumptions, clear roadblocks, and leave with the clarity you need to lead.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Hosted by the B2B eCommerce Association coaching team, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital today. Each table centers on a specific area: adoption, AI, internal alignment, and more, giving attendees space to compare experiences and share workable ideas. No slides or presentations, just open discussion with peers across manufacturing and distribution.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.

From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for an evening that honours accomplishment and shines a light on the people driving progress in B2B.

Join us for a relaxed close to the conference. Fresh from the Industry Awards, it’s a chance to celebrate our winners, reconnect with peers, and wrap up the event with the community that’s shaping the future of B2B eCommerce.