Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.

Join B2B eCommerce Association Global Director and Trainer Justin King for a deep-dive masterclass on building a customer experience and adoption strategy that drives real outcomes. This session will guide attendees through the key stages of designing a CX and digital adoption roadmap, built on the proven frameworks that leading manufacturers and distributors are using to win online.

Justin will be joined by Amber McDougall, General Manager of Digital at Fletcher Building Group, who will share practical insights from one of the region’s most advanced digital journeys.

The session will also feature a live CX Leaders Panel with senior digital and customer leaders from Asia Pacific’s top manufacturers and distributors, offering a candid look at what’s working and what’s not when it comes to driving customer engagement and adoption at scale.

This is a must-attend session for any team serious about turning digital investment into customer action and long-term growth.

After a full afternoon of insights from the Customer Adoption and CX Masterclass, join us to unwind, connect, and continue the conversation. This is your chance to meet peers, swap stories, and build relationships in a relaxed setting before the full conference kicks off.

Cap off the day with an exclusive evening at one of Melbourne’s iconic pub restaurants. We’re taking over the whole venue for a relaxed night of great food, local flavour, and industry connection. This is where the Asia-Pacific B2B community comes together – no slides, no speeches, just real conversations with the people driving digital in our region.

In this energizing opening keynote, Justin King sets the tone for B2B eCommerce World by exploring where the industry stands today and why the momentum is just beginning. With over a decade of transformation behind us, many organizations are still navigating foundational questions: Is eCommerce delivering on its promise? Where do we go from here?

Justin will unpack:

• What’s working and what’s not in B2B eCommerce across manufacturers and distributors
• The evolving expectations of buyers and how digital is reshaping their journey
• The surprising gaps that still exist in adoption, strategy, and execution
• Why “doing eCommerce” isn’t enough, and how leaders must reframe their approach for real impact

Whether you’re a digital veteran or just getting started, this session will provide the clarity and urgency needed to engage fully in the conference and rethink what success really looks like in B2B eCommerce today.

Too many digital initiatives stall because executive teams and digital teams aren’t aligned not on goals, not on language, and not on expectations. In this keynote built specifically for senior leaders, we’ll explore how executives can better lead, support, and challenge their digital teams, without getting lost in the technical weeds.

You’ll learn:

• Why digital often feels slower or more chaotic than it should—and how to fix that
• How to structure accountability between digital and functional teams
• What questions executives should be asking—and which ones slow things down
• The difference between managing a digital project and leading a digital transformation
• Real examples of executive behaviors that unlock digital success (and ones that sabotage it)

This session will reframe digital transformation not as a tech problem, but as a leadership opportunity and give you the mindset, language, and tools to lead from the front.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Not every B2B organization is starting from the same place—but every business needs to know where it stands. This session introduces a practical framework for assessing your company’s digital maturity across commerce, customer experience, internal adoption, and technology integration. Learn how to identify your current stage, what indicators signal readiness for the next, and how to prioritize the right moves—whether you’re just launching or scaling up.

Unlike other B2B eCommerce events, we’ve split the breakout experience into dedicated manufacturer and distributor tracks based on your feedback and real-world needs.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

What does true alignment between digital and executive leadership really look like? In this rare behind-the-scenes session, a digital leader sits down with their own CEO and CIO to unpack how their company approaches digital transformation—warts and all.

This honest, unscripted conversation will explore:

• What sparked the company’s digital journey—and how priorities were set
• How the CEO and CIO balance innovation, risk, and operational realities
• Where they disagreed, how they navigated tough decisions, and what they’d do differently
• How executive sponsorship shows up in real ways across the org
• Advice for digital leaders trying to earn trust—and for execs trying to empower their teams

You’ll hear straight from the top what it actually takes to drive change, maintain alignment, and make digital a strategic pillar—not a siloed initiative.

It’s Shark Tank… but for B2B eCommerce. In this high-energy, no-fluff session, a select group of startups and tech innovators will demo their solutions live in front of a panel of B2B executives and you.

Each founder will have just a few minutes to present their value proposition, followed by rapid-fire feedback from executive judges representing manufacturers, distributors, and industry experts.

You’ll get to:

• See what’s new, what’s coming, and what’s gaining traction
• Hear real-time reactions from leaders who live in the B2B trenches
• Ask questions and vote on which solutions you think have the most potential
• Learn what matters most to buyers when evaluating new tech

This is your front-row seat to the future of B2B eCommerce and maybe even your next great tech partner.

We’ll wrap up B2B eCommerce World Asia Pacific with a look back at key insights, standout moments, and what’s ahead for our community. This final session is your chance to reflect, recharge, and leave with clarity on how to take action in your own business.

Unwind and connect one last time before the big night. Join us for closing drinks to share final takeaways, spark new conversations, and celebrate a successful event with peers from across the region. It’s the perfect warm-up before the B2B Commerce Industry Awards kick off later that evening.

Join us in the reception area for pre-awards drinks as we gather to celebrate the standout teams and leaders in B2B commerce. Mingle, raise a glass, and get ready for a night of recognition and inspiration at the B2B Commerce Industry Awards.

The B2B eCommerce Industry Awards shine a spotlight on the companies, teams, and individuals driving real impact in digital commerce across the Asia-Pacific region. From customer experience to platform innovation, internal adoption to commercial outcomes, these awards celebrate the leaders who are raising the bar in B2B.

Join us for a night of recognition, storytelling, and celebration as we honor the bold work happening across manufacturing, distribution, and the broader digital ecosystem. Whether you’re taking home a trophy or toasting your peers, this is the moment we come together as a community to celebrate what’s possible.

Keep the celebration going at the official Industry Awards Afterparty. Whether you’re toasting a win or just enjoying the energy of the B2B community, this is your chance to let loose, connect, and close out the event in style. Music, drinks, and great company, what better way to wrap up B2B eCommerce World Asia Pacific?