Europe Agenda Overview
Join us for an engaging conference filled with insightful sessions, expert speakers, and networking opportunities. Each event promises to enhance your knowledge and provide valuable takeaways. Check the schedule for details on timings and locations, ensuring you don’t miss out on any of the exciting programs planned.
Day 1
9 September 2026
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.
Join Brett Sinclair, Founder and Director of the B2B eCommerce Association, and Jason Greenwood your conference MC, as they officially open B2B Commerce World Americas 2025. Together, they’ll set the tone for two days of strategy, insight, and industry connection at the region’s leading B2B eCommerce conference.
Not every B2B organization is starting from the same place, but every business needs to know where it stands. This session introduces a practical framework for assessing your company’s digital maturity across commerce, customer experience, internal adoption, and technology integration. Learn how to identify your current stage, what indicators signal readiness for the next, and how to prioritize the right moves—whether you’re just launching or scaling up.
In many boardrooms, digital initiatives are still the underdog. They’re up against visible, proven investments like transport fleets or new machinery.
But the right digital solutions, designed with your customers in mind, can generate faster returns than most expect, amplified with key levers such as Sales Team enablement for customer adoption.
In this keynote, Amber McDougall, B2BEA Global Director of CX + Customer Adoption will share how to sharpen your focus so you can design and deliver the digital solutions your customers truly need, solutions that generate paybacks with real velocity.
Every B2B digital journey looks different but the lessons often transcend industries. In this spotlight session, a senior digital leader shares their unfiltered transformation story: the wins, the setbacks, and the strategic choices that moved the needle.
From aligning stakeholders and modernizing legacy systems to driving adoption and delivering results, you’ll hear firsthand what it takes to lead meaningful change inside a manufacturing or distribution business.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Every B2B digital journey looks different but the lessons often transcend industries. In this spotlight session, a senior digital leader shares their unfiltered transformation story: the wins, the setbacks, and the strategic choices that moved the needle.
From aligning stakeholders and modernizing legacy systems to driving adoption and delivering results, you’ll hear firsthand what it takes to lead meaningful change inside a manufacturing or distribution business.
In a digital-first market, the old rules of engagement between manufacturers and distributors are under pressure. Distributors want transparency. Manufacturers want control. And both want growth. This panel brings together leaders from both sides to unpack what modern collaboration really looks like, from shared data and customer ownership to pricing, content syndication, and digital tools.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
This portion of the agenda is designed to move beyond presentations and into action. Through curated 1:1 meetings and peer roundtables, attendees can dive into the topics that matter most to them, whether it’s selecting the right tech stack, building a digital sales strategy, or navigating channel conflict.
Meet directly with solution providers in scheduled 1:1s, or join facilitated small-group discussions with fellow manufacturers and distributors facing similar challenges. These sessions are built to spark real dialogue, share practical insight, and accelerate your path forward.
AI is here but where’s the real impact? In this panel, CIOs and CDOs from top manufacturers and distributors share how they’re moving from AI experiments to enterprise results. You’ll get a clear view of what’s working, what’s hype, and how digital leaders are embedding AI into operations, content, and customer engagement without blowing up the tech stack.
Key discussion areas:
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Where AI is driving measurable value in B2B
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How leaders are rolling out tools across teams
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The roadblocks and future opportunities
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
AI is transforming more than business models, it’s transforming careers. But what does it really take to grow in this space? Whether you’re hands-on in digital operations or leading strategy at the executive level, now is the time to understand how AI can shape your next move.
In this session, Phane Mane, Chair of the B2B eCommerce Association AI Council and a digital leader at Boston Scientific, shares insights on building a meaningful, long-term career in AI. From emerging roles and skills to cross-functional applications in B2B, you’ll gain clarity on where the opportunities are and how to prepare.
We’re closing out B2B eCommerce World with a session designed for real-time insight, not polished presentations. This unscripted Q&A invites attendees to engage directly with a panel of seasoned B2B eCommerce operators who’ve faced the tough questions and have the scars (and wins) to prove it.
Bring your most pressing challenges: platforms, pricing, adoption, internal buy-in, and more. No fluff. No slides. Just practical answers from people who’ve been there.
We’ll wrap up B2B eCommerce World Europe with a look back at key insights, standout moments, and what’s ahead for our community. This final session is your chance to reflect, recharge, and leave with clarity on how to take action in your own business.
Close out the day with relaxed conversation, great food, and drinks with fellow leaders in B2B eCommerce. This evening event is your chance to make meaningful connections, reflect on the day’s insights, and unwind with peers from across manufacturing, distribution, and the broader digital commerce community.
No formalities, just a shared space for dialogue, ideas, and good company.