Please join us for an exclusive breakfast celebrating women leading digital transformation in manufacturing and distribution.

A seated breakfast to kick off the conference, this is an opportunity for women throughout the B2B ecosystem to connect with senior leaders, rising stars, and advocates.

Keynote speaker Dr Kim Oosthuizen (Head of Artificial Intelligence at Bupa) will deliver a timely talk on women and AI, sharing her experience in rising in the ranks in AI leadership, the gap of representation in the technology, and the future challenges and opportunities for women specifically.

Limited seats available. Pre-registration required.

Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce and digital transformation with leaders from across the region.

Step into the first day of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.

Join us for the opening session of B2B eCommerce World APAC as we share insights from the APAC B2B Pulse research initiative. Drawing on perspectives from manufacturers, distributors, and industry partners, we’ll explore the trends, priorities, challenges, and opportunities shaping B2B commerce today. Start the event with a clear view of what the industry is experiencing and where it is heading next.

In this international keynote, Deirdre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and eCommerce capabilities.

Recognised as the 2025 B2B eCommerce Enterprise Manufacturer of the Year at the B2B eCommerce Association Americas Awards, Boston Scientific provides a strong example of how digital strategy, execution, and organizational alignment come together in practice.

This session will explore the realities of transformation at scale, including how to align teams, drive adoption, and deliver meaningful outcomes across complex global operations.

A practical and experience-led perspective on what it takes to move from strategy to sustained impact in B2B digital commerce.

Grab a coffee and connect with the B2B community. Senior leaders participating in the B2BEA Exchange will take part in pre-arranged 10-minute meetings with solution providers matched to their business priorities. Everyone else can network on the exhibition floor, reconnect with peers, and discover new solutions from leading technology partners.

Search is fundamental to B2B commerce success and it’s rapidly evolving. This track explores how manufacturers and distributors can systematically assess and advance their search capabilities.

Richard Isaac, Global Director of Search and Discovery, will present a digital maturity model designed specifically for B2B organisations, providing a practical framework to benchmark current capabilities and identify the next steps in your search strategy.

Technology projects rarely fail because of the software alone.

The biggest challenges often come from misaligned expectations, poor communication, changing priorities, unclear ownership, and a lack of partnership between the customer and the vendors supporting them.

In this candid discussion, digital leaders from manufacturers and distributors join executives from leading software and services companies to openly discuss where relationships break down, what each side wishes the other understood, and how the best partnerships consistently deliver better business outcomes.

Expect honest conversation, practical advice, and lessons learned from projects that succeeded—and those that didn’t.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

As customer expectations continue to evolve, manufacturers and distributors are investing in digital experiences, self-service, personalization, and new technologies. But what do customers actually value most? This track explores how leading B2B organizations are reducing friction, improving customer experiences, and making it easier for customers to do business. Through practical examples and industry discussion, we’ll examine the gap between what companies think customers want and what truly drives engagement, adoption, and loyalty.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Customer adoption doesn’t happen by accident. It requires alignment between sales teams, digital leaders, customer experience initiatives, and technology investments.

As manufacturers and distributors continue to invest in digital commerce, the organizations seeing the greatest success are those that integrate sales enablement, customer engagement, and technology into a unified strategy.

This track explores how organizations are bringing these disciplines together to drive customer adoption, increase engagement, and create more value from their digital investments.

Unwind after a packed day of sessions with casual drinks, canapés and conversations in the Exhibition. Whether you’re debriefing insights or meeting new peers, it’s the perfect way to end Day 1 together.

Join us for a drink, meet some people and go out and explore Melbourne for a dinner with your new friends. Keep the conversations going and join us for a further drink and B2B discussions in the Lobby Bar at the Pullman on the Park.

A closed-door session exclusively for 3M’s ANZ distributor channel partner network. Where does your business sit on the digital maturity curve in Industrial MRO and what does it take to reach the next level? This invitation-only breakfast unpacks what good looks like and the steps to get there.

B2B commerce is moving beyond digital storefronts and into something fundamentally different — systems that don’t just support decisions, they make them. This session sets the stage for the AI track, unpacking what agentic commerce actually means for manufacturers and distributors, and why AI-assisted development is collapsing the gap between having an idea and having a working tool.

In this practical keynote, Dan Gray shares real examples of how manufacturers and distributors are using AI across merchandising, product content, website management, sales enablement and day-to-day operations. Drawing on his experience leading AI-first workflows at SafetyCulture and advising B2B businesses across Australia, Dan will demonstrate how simple AI-powered processes can remove repetitive work, improve quality and help teams move faster.

You’ll leave with practical ideas, proven examples and a clear framework for identifying the first AI opportunities inside your own business.

What does it take for a traditional distributor to build momentum in digital commerce and create measurable business value?

In this track, Simon Williams and the team from Metcash share their journey of digital transformation, from securing internal support and driving customer adoption to using AI, data, and digital commerce to improve customer experiences and accelerate growth. Through an interview-led discussion, attendees will gain practical insights into the decisions, challenges, and successes that have shaped one of Australia’s leading distribution businesses.

Grab a coffee and connect with the B2B community. Senior leaders participating in the B2BEA Exchange will take part in pre-arranged 10-minute meetings with solution providers matched to their business priorities. Others will network on the exhibition floor, reconnect with peers, and discover new solutions from leading technology partners.

Auditing Your Product Data Foundation and Prioritizing What to Fix First

Master the essentials of product data readiness. Learn how to assess your current data quality, identify the full spectrum of content types that matter (from structured attributes to rich descriptions and digital assets) and zero in on the fixes that deliver the greatest impact. In an AI-first, zero-click world where your product data is increasingly the storefront, this segment cuts through the noise to help you focus effort where it counts most and build a foundation ready for AI-driven transformation.

A 30-minute practitioner panel follows, where industry professionals share what’s worked, what they’d do differently, and the insights that only come from lived experience, an honest and unfiltered conversation for anyone looking to accelerate their digital commerce journey.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Hosted by the B2B eCommerce Association team and it’s members, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital commerce today. Each table centres on a specific theme, giving attendees space to compare real experiences and share what’s actually working. No slides or presentations, just open discussion with peers across manufacturing and distribution.

• Customer Adoption: Driving Digital Uptake Across Your Buyer Base
• Search & Discovery: Making Your Catalogue Findable and Convert-Ready
• Sales Enablement: Using Digital to Support and Strengthen Your Sales Team
• Executive Alignment: Building Internal Buy-In for eCommerce Investment
• Transformation Strategy: Leading Digital Change From the Top (Executive)
• AI in B2B Commerce: What Manufacturers and Distributors Are Actually Doing
• Product Content: Getting Your Data Right Across Every Channel

Round table topics may be subject to change to ensure the highest quality experience for attendees.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Two executive roles, one honest conversation. This session puts a CEO and CTO on stage together, not to present polished case studies, but to talk candidly about what AI strategy in B2B  looks like from the boardroom and the back end simultaneously. What does the executive sponsor see as the opportunity? What does the technical lead know that leadership doesn’t? Where do they agree and where do the tensions sit? A rare chance to hear the strategic and operational lens in the same room, and take back insights relevant to wherever you sit in your own organisation.

For decades, organisations have been built around people, roles, departments, and reporting lines. But what happens when digital agents become part of the workforce?

As AI capabilities continue to evolve, manufacturers and distributors are beginning to explore a new operating model where humans and AI agents work side-by-side. Tasks that once required dedicated teams can now be supported, accelerated, or in some cases performed entirely by intelligent agents.

This session explores what the future organisation could look like when agents become part of the team. How will roles change? What skills become more valuable? How do leaders structure teams, workflows, governance, and accountability when work is shared between humans and AI?

Join us for a practical discussion on the emerging workforce model that is reshaping how B2B organisations operate, scale, and create value.

Join us for the exciting conclusion of B2B Commerce World as we draw two major prizes live on stage. We’ll announce the winner of the B2B Commerce World LinkedIn Influencer Award and the winner of the B2B Exchange Prize, open to attendees who completed their B2B Exchange meeting program. Both winners will receive a trip to either B2B eCommerce World UK or B2B eCommerce World USA.

Secure your tickets to the Industry Night-of-Nights here!

Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.

From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for an evening that honours accomplishment and shines a light on the people driving progress in B2B.