MENA Agenda 2026
Join us for an engaging conference filled with insightful sessions, expert speakers, and networking opportunities. This conference will enhance your knowledge of digital transformation in B2B and provide valuable takeaways.
Day 1
23 April 2026
Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce with leaders from across the region.
Join Brett Sinclair, Founder and Director of the B2B eCommerce Association, and Jason Greenwood your conference MC, as they officially open B2B Commerce World Americas 2025. Together, they’ll set the tone for two days of strategy, insight, and industry connection at the region’s leading B2B eCommerce conference.
B2B eCommerce is no longer a future initiative, it’s a defining force in how business is done today. From digital self-service to AI-powered sales and integrated product data, the global shift toward modern B2B commerce is reshaping every link in the value chain.
This keynote track offers a high-level, data-driven view of where B2B eCommerce stands globally and what it means for MENA manufacturers and distributors. We’ll explore the technologies, customer behaviors, and platform models setting the pace internationally, while unpacking how regional players can capitalize on this momentum.
Not every B2B organization is starting from the same place but every business needs to know where it stands.
This track introduces a clear, actionable framework for assessing digital maturity across four critical dimensions: commerce capabilities, customer experience, internal adoption, and technology integration. Whether your organization is just beginning its digital journey or actively scaling transformation, this session will help you benchmark your current state, identify blind spots, and map a pathway to progress.
Designed around the B2B eCommerce Association’s proprietary Digital Maturity Assessment, this track provides structure and clarity in a space often clouded by complexity. Learn what stage your business is in, what indicators signal readiness for the next, and how to align people, systems, and strategy for measurable impact.
Every B2B digital journey looks different but the lessons often transcend industries. In this spotlight session, a senior digital leader shares their unfiltered transformation story: the wins, the setbacks, and the strategic choices that moved the needle.
From aligning stakeholders and modernizing legacy systems to driving adoption and delivering results, you’ll hear firsthand what it takes to lead meaningful change inside a manufacturing or distribution business.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
Digital transformation doesn’t happen through technology alone, it happens through people. As the Middle East accelerates its industrial modernization, the true competitive advantage lies in a digitally fluent workforce ready to lead, implement, and scale transformation.
This track explores the urgent need to re-skill and upskill teams across manufacturing and distribution, from executives to front-line teams, so they can thrive in a connected, data-driven, platform-integrated economy. It introduces the role of industry-recognized certifications and structured learning pathways to close capability gaps and elevate organizational readiness.
In a digital-first market, the old rules of engagement between manufacturers and distributors are under pressure. Distributors want transparency. Manufacturers want control. And both want growth. This panel brings together leaders from both sides to unpack what modern collaboration really looks like, from shared data and customer ownership to pricing, content syndication, and digital tools.
Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.
This portion of the agenda is designed to move beyond presentations and into action. Through curated 1:1 meetings and peer roundtables, attendees can dive into the topics that matter most to them, whether it’s selecting the right tech stack, building a digital sales strategy, or navigating channel conflict.
Meet directly with solution providers in scheduled 1:1s, or join facilitated small-group discussions with fellow manufacturers and distributors facing similar challenges. These sessions are built to spark real dialogue, share practical insight, and accelerate your path forward.
Artificial Intelligence is no longer a future trend, it’s a present force reshaping how B2B organizations operate, compete, and serve their customers. From smarter sales forecasting to hyper-personalized buying journeys, AI is transforming not just the tools we use, but the way decisions are made across the entire value chain.
In this keynote, Phane Mane, AI Director at Boston Scientific, will share how one of the world’s leading manufacturers is embedding AI into its global B2B operations, unlocking speed, precision, and adaptability at scale.
This session will go beyond hype to offer a practical roadmap:
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Where AI is already delivering measurable impact in B2B
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How manufacturers can prepare their data, people, and workflows
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Why AI readiness is a leadership issue, not just a tech initiative
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What cultural and operational shifts are required to move from experimentation to transformation
Whether you’re a digital leader in the early stages or scaling advanced initiatives, this keynote will offer the clarity and conviction needed to take the next step.
Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.
The MENA region and Saudi Arabia in particular, is emerging as a pivotal force in the global B2B commerce transformation. In this live interview, an reginal executive sits down with a moderator from the B2B eCommerce Association to explore how digital infrastructure, industrial modernization, and government-backed innovation are converging to make Saudi Arabia a regional anchor for B2B digital transformation.
We’re closing out B2B eCommerce World with a session designed for real-time insight, not polished presentations. This unscripted Q&A invites attendees to engage directly with a panel of seasoned B2B eCommerce operators who’ve faced the tough questions and have the scars (and wins) to prove it.
Bring your most pressing challenges: platforms, pricing, adoption, internal buy-in, and more. No fluff. No slides. Just practical answers from people who’ve been there.
We’ll wrap up B2B eCommerce World Europe with a look back at key insights, standout moments, and what’s ahead for our community. This final session is your chance to reflect, recharge, and leave with clarity on how to take action in your own business.
Close out the day with relaxed conversation, great food, and drinks with fellow leaders in B2B eCommerce. This evening event is your chance to make meaningful connections, reflect on the day’s insights, and unwind with peers from across manufacturing, distribution, and the broader digital commerce community.
No formalities, just a shared space for dialogue, ideas, and good company.