Join an exclusive breakfast celebrating women leading digital transformation in manufacturing and distribution.

The Women in B2B eCommerce Breakfast brings together senior leaders, rising stars, and advocates for an inspiring morning of connection, conversation, and community. Held the evening before the main conference, this gathering offers a relaxed setting to share stories, discuss challenges, and spotlight the progress, and potential of women shaping the future of B2B commerce.

Pre-registration required. Limited seats available.

Kick off your day with check-in, coffee, and early connections. Registration is your first step into a day packed with strategy, insights, and community. Grab your badge and get ready to dive into B2B eCommerce and digital transformation with leaders from across the region.

Step into the first day of the conference with opening remarks that set the direction for the sessions ahead, bringing the community together and outlining the key themes shaping B2B digital growth.

B2B eCommerce is evolving at different speeds and in different ways across global markets.

In this session, we’ll explore how APAC compares with other regions including North America and Europe, looking at how manufacturers and distributors are approaching digital commerce, customer experience, and AI adoption.

Where are we seeing acceleration?
Where are organizations facing similar challenges?
And what can leaders learn from how other regions are navigating change?

This session brings together perspectives from across markets to provide a clearer view of what’s happening globally — and what it may mean for B2B organizations operating in or expanding into APAC.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

This isn’t your typical panel or surface-level keynote. These 90 minute masterclasses are designed to help you roll up your sleeves and dig into the biggest challenges (and opportunities) facing manufacturers and distributors in B2B eCommerce.

Each session is led by an industry expert who’s been in the trenches, not just talking about the work, but doing it. You’ll walk away with frameworks, practical tools, and hard-won lessons you can take back to your team on Monday morning.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

In this international keynote, Deirdre Peters from Boston Scientific will share perspectives from within a global organization that has been actively advancing its digital and eCommerce capabilities.

Recognised as the 2025 B2B eCommerce Enterprise Manufacturer of the Year at the B2B eCommerce Association Americas Awards, Boston Scientific provides a strong example of how digital strategy, execution, and organizational alignment come together in practice.

This session will explore the realities of transformation at scale, including how to align teams, drive adoption, and deliver meaningful outcomes across complex global operations.

A practical and experience-led perspective on what it takes to move from strategy to sustained impact in B2B digital commerce.

In this session, Phane Mane, Global AI Lead at Boston Scientific and Chair of the B2BEA Global AI Council, will share practical insights from real-world AI deployments.

Drawing on experience across the B2B community, the session will explore what it takes to move from experimentation to execution, where organizations are seeing measurable impact, and the challenges that continue to surface along the way.

This is a grounded discussion focused on what’s actually working and what leaders should be thinking about next.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

This opportunity is designed for senior leaders who are shaping eCommerce and digital transformation in manufacturing, distribution or industrial supply. Participating in 10 minute pre arranged meetings with providers matched to your business challenges.

It is ideal for:

• Digital teams looking for frameworks, benchmarking and real world case studies
• Commercial executives who need to align sales, marketing and operations around eCommerce growth
• Industry strategists seeking trusted, non sales conversations in a high calibre environment

Unwind after a packed day of sessions with casual drinks, canapés and conversations at the Pullman Melbourne Hotel. Whether you’re debriefing insights or meeting new peers, it’s the perfect way to end Day 1 together.

In 2015, Forrester predicted the “death” of B2B sales, forecasting massive job loss as self service eCommerce took over. The prediction was directionally right about digitization, but wrong about what actually creates value in B2B. Ten years later, the surprising truth is this: B2B sales did not die, it evolved. As AI floods every channel with competent content, instant answers, and automated outreach, the new differentiator is not information. It is certainty, trust, and human judgment at the moment of risk. This keynote reframes modern selling around what buyers actually need, what digital failed to deliver, and why the highest performing sellers will look more like consultants than pitch machines.

Manufacturers and distributors approach digital differently, yet both depend on each other to move forward. This session brings the channel together to uncover what each side needs, where friction shows up, and how product content, customer experience, pricing alignment, and digital tools can strengthen commercial relationships. Expect clear takeaways, sharper alignment, and practical ideas to improve digital performance across the channel.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Take a break, grab a bite, and connect with peers right in the heart of the B2B Commerce World Expo. Surrounded by the latest in commerce tech and digital solutions, this is your chance to refuel, explore, and spark new conversations all in one place.

Step into one of the most anticipated data-led sessions at B2B eCommerce World Asia Pacific. This session reveals the current state of careers across B2B eCommerce, grounded in fresh industry data from manufacturers and distributors across the region.

From salary benchmarks and role evolution to hiring trends and team structures, this report gives a clear view of how the B2B commerce workforce is shifting. You’ll hear where demand is rising, which skills are gaining traction, and how leading organisations are structuring their digital teams.

Built for leaders hiring, scaling, or planning their next move, this session equips you with the insights needed to stay competitive in a market where talent is becoming a defining factor in eCommerce success.

No slides, no scripts, just straight answers. In this closing session, our expert speakers return to the stage to tackle your toughest questions live. From tech choices to team structure, strategy to execution, nothing’s off-limits. It’s your chance to challenge assumptions, clear roadblocks, and leave with the clarity you need to lead.

Grab a coffee, catch your breath, and connect with peers on the exhibition floor. With leading B2B commerce and digital transformation providers nearby, it’s a great chance to discover new ideas and solutions at your own pace.

Hosted by the B2B eCommerce Association members, these roundtables bring practitioners together for guided, topic-focused conversations on the real challenges shaping B2B digital today. Each table centers on a specific area: adoption, AI, internal alignment, and more, giving attendees space to compare experiences and share workable ideas. No slides or presentations, just open discussion with peers across manufacturing and distribution.

• From Pilot to Production: Making AI Actually Work in B2B
• Product Data as the Actual Blocker: PIM, ETIM & Getting Your House in Order
• ERP Integration: When the Core System Becomes the Ceiling
• What B2B Buyers Actually Want: Self-Service & the Millennial Procurement Manager
• Manufacturer D2C: Threat, Opportunity, or Both?
• Marketplace Strategy: When to Build, Join, or Walk Away
• Channel Conflict in Practice: How Manufacturers & Distributors Can Actually Align
• CX & Customer Adoption: Getting Your Customers to Use What You’ve Built
• Sustainability Beyond CSRD: What UK & EU Businesses Actually Need to Do Now
• The Sales + Digital Integration Problem: Reps, Self-Service & the Hybrid Model

Round table topics may be subject to change to ensure the highest quality experience for attendees.

Celebrate the standout achievements shaping digital commerce across the region. The B2B eCommerce Industry Awards bring together leaders from manufacturing, distribution, and digital teams to recognise organisations and individuals who have delivered meaningful impact over the past year.

From customer experience and digital growth to innovation and operational excellence, these awards highlight the work pushing the industry forward. Join peers, finalists, and partners for an evening that honours accomplishment and shines a light on the people driving progress in B2B.